Co. announced a multistate distribution deal the company landed for their new zero calorie energy
beverage called ‘Pure Energy’™. The deal, inked with Midwest convenience store giant Kum &
Go and distributor Farner-Bocken, will market the product across eleven Midwestern states and
access as many as 10,000 retailers. The contract is estimated to boost the company’s revenue by
$2.5 million by 2012 and create as many as ten new positions in the company.
The product is one of nearly fifteen the company owns and intends to launch over the next three
years in the consumer market. Energy beverages have been immensely popular with a wide
variety of consumers, from those seeking more energy and productivity on the job to those
enjoying a bit a free time. In addition, this market is expected to lean more and more toward
healthy energy replacement products, as the impact of unhealthy additives in existing products
comes to light.
“We see a pervasive trend towards zero sugar, zero calorie beverages, and as a new energy drink,
‘Pure’ fits well into to those offerings,” Richard Ginther, Kum & Go Category Manager.
Currently, the market for energy replacement products is
approximately $30.4 billion, and that is expected to grow
exponentially with the 18 – 30 year-old market segment over the
“From its label to its formula, Pure was made with healthconscious
and trend setting consumers in mind,” states Garrett
Green, CEO. “We wanted to reintroduce a wider range of people
to the concept of a cold, caffeinated beverage using clean,
gender neutral packaging that doesn’t scare women or health &
image conscious men away.”
Garrett, who is also the founder and owner of the company, will
spend the next several weeks planning for a comprehensive,
multi-channel advertising campaign to be launched within cities
such as Des Moines, Tulsa, Springfield, and Denver.