“World’s First Delicious Kombucha” Taps Mainstream Grocers in Pacific Northwest and Texas
(Healdsburg, CA) January 4, 2010 – Sonoma County, California-based Vibranz Beverages©, makers of Vibranz Kombucha Teas, a line of USDA organically certified kombucha tea beverages, has expanded their distribution to include popular grocery franchises Albertsons, Raley’s, and H-E-B, making Vibranz widely available in major supermarkets in the Pacific Northwest and Texas. This expansion beyond specialty and organic markets to mainstream supermarkets will allow Vibranz to reach a wider audience of consumers.
“Our focus on creating great flavors has allowed our kombucha teas to bridge the gap between health and specialty foods consumers, who are fully focused on achieving a healthy lifestyle, and mainstream consumers, who are simply looking for a great tasting beverage,” said Vibranz President and Co-Founder Kathy Taylor. “Albertsons, Raley’s and H-E-B have offered us an excellent opportunity to get Vibranz in front of new consumers who may otherwise never have tried kombucha, but are excited to learn that it not only tastes great, it’s also good for them!”
Albertsons has been known for its innovative and progressive program since its inception in 1939. The first supermarket to offer free parking and a money-back guarantee to its customers, Albertsons was also one of the first stores to offer online shopping. More recently, Albertsons launched their Nutrition IQ program, a list of healthy products created to educate and assist customers in shopping for healthy foods. The following Albertsons locations now carry Vibranz Kombucha Teas. In Idaho, Vibranz is available in Boise, Hailey and Eagle. In Wyoming, Vibranz can be found in Cody, Jackson and Sheridan. Washington state locations include Battle Ground; Bellevue; Gig Harbor; Kennewick; Lynnwood; Milton; Olympia; Port Orchard; Puyallup; Redmond; Richland; Seattle; Silverdale; Spokane and Walla Walla. Oregon cities include Ashland; Clackamas; Eugene; Hillsboro; Lake Grove; Lake Oswego; McMinnville; Medford; Milwaukie; Portland; Springfield; Troutdale; West Linn and Wilsonville. And Montana locations include Belgrade, Billings, Bozeman and Missoula.
Raley’s supermarket, founded in 1935 with the goal of providing high quality products and excellent customer service, has also added Vibranz Kombucha Teas to their roster. Vibranz can now be found in Raley’s California stores, including Nob Hill Foods and Bel-Air Markets, in Alameda; Antelope; Antioch; Auburn; Benicia; Brentwood; Cameron Park; Campbell; Capitola; Carmichael; Citrus Heights; Chico; El Dorado Hills; Elk Grove; Fairfield; Fair Oaks; Freemont; Folsom; Galt; Gilroy; Gold River, Granite Bay; Grass Valley; Hollister; Jackson; Lincoln; Livermore; Lodi; Loomis; Manteca; Martinez; Merced; Milpitas; Modesto; Morgan Hill; Mountain View; Napa; Newark; North Highlands; Oakdale; Oakhurst; Oakley; Oroville; Pittsburgh; Placerville; Pleasanton; Rancho Cordova; Red Buff; Redding; Rohnert Park; Roseville; Sacramento; Salinas; San Jose; San Pablo; San Ramon; Santa Rosa; Scotts Valley; South Lake Tahoe; Sparks; Stockton; Suisun City; Tracy; Turlock; Ukiah; Vacaville; Vallejo; Walnut Creek; Watsonville; Windsor; Woodland; Yreka and Yuba City. Nevada locations include Carson City; Elko; Fallon; Gardnerville; Incline Village; Petaluma; Spanish Springs and Winnemucca.
H-E-B supermarkets, founded in 1905, has also added Vibranz Kombucha Tea to its shelves in the following Texas cities: Atascocita; Austin; Beaumont; Burleson; Cedar Park; Clear Lake; College Station; Corpus Christi; Cypress; Friendswood; Georgetown; Harlingen; Houston; Katy; Kingwood; Kyle; League City; Leander; Marble Falls; Mission; Missouri City; New Braunfels; Pearland; Pflugerville; Round Rock; San Angelo; San Antonio; Spring; Sugarland; The Woodlands; Victoria; Waco; Westlake Hills and Woodlands.
Kombucha tea has experienced a surge in popularity among organic beverage enthusiasts over the past three years, and is now taking its first steps into the mainstream marketplace. Originating in East Asia, kombucha tea is believed to aid in digestion by restoring healthy bacteria in the stomach. Kombucha has also been credited with the ability to increase energy levels, immunity and improve liver function.
Vibranz Kombucha Teas retail between $2.99 and $3.69 and are available in nine distinctive flavors including Original, Blood Orange, Chai, Ginger, Lemon-Ginger, Mango, Peach-Passionfruit, Pomegranate and Raspberry. Please visit www.Vibranzbev.com for a list of retailers nationwide.
About Vibranz Beverages
Healdsburg, California-based Vibranz Beverages, producers of USDA organically certified Vibranz Kombucha Teas, was co-founded by Kathy Taylor, David Cordtz and Robert Cordtz in 2009. A yoga devotee and kombucha zealot, Taylor brought her passion for kombucha to market with the help of David Cordtz, an internationally renowned California winemaker with nearly 20 years of commercial winemaking experience and 100 international wine awards to his credit, including a gold medal from the prestigious “de l’Office International De La Vigne Et Du Vin” of France, considered the Olympics of Wine,” and his son Robert Cordtz, a veteran of the beverage bottling industry, with over 10 years of experience in beverage manufacturing, production facility design and operations. One of the fastest growing kombucha brands in the U.S., Vibranz Kombucha Teas are approved by Ashly Koff, a nationally renowned dietitian and Good Morning America’s health expert. Locally owned and operated, Vibranz is committed to sustainability, using only 100 percent recyclable and biodegradable packaging and shipping materials. Vibranz is also committed to supporting green and fair trade partners and their local community, with 95 percent of its staff living within five miles of its headquarters. Vibranz Kombucha Tea retails between $2.99 and $3.69 and is available in nine distinctive flavors including Original, Blood Orange, Chai, Ginger, Lemon-Ginger, Mango, Peach-Passionfruit, Pomegranate and Raspberry. For additional information and a list of retailers nationwide, please visit www.Vibranzbev.com.
Joe Albertson founded Albertsons in Boise, ID in 1939. Albertsons, Inc. was acquired by SuperValu, on January 23, 2006. After some restructuring, SuperValu currently has 463 Albertson branded stores in Southern California, Idaho, Montana, Nevada, North Dakota, Oregon, Utah, Washington and Wyoming. Their famous slogan includes their notorious high quality products and convenient locations stating “Good Things are Just Around the Corner." Albertsons is increasingly innovative and progressive being the first to offer free parking to customers, a money-back guarantee on their products, implementing "Shop 'N' Scan", and jumped on board early on offering customers the convenience of shopping from home placing orders from www.albertsons.com. More recently, a program known as nutrition IQ has been introduced to educate and assist customers on shopping healthy. For more information please visit www.albertsons.com.
Founded in 1935 by Tom Raley, Raley’s Family of Fine Stores is a major grocery chain best known for high quality products, fresh produce and outstanding customer service. Built on strong family traditions, Raley’s continues to be family owned and operated. The company is based in West Sacramento, CA and operates 129 stores in Northern California and Nevada under four banners: Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source. For information about Raley’s Family of Fine Stores, please visit www.raleys.com.
Florence Butt opened her first store in her family’s home on November 26, 1905. Upon her son’s homecoming from World War I in 1919, Howard Edward Butt took over, launching a successful second store in 1927. It is currently a privately held San Antonio, Texas-based supermarket chain with more than 315 stores throughout Texas and northern Mexico. Historically, the company is known for its charitable donations, with 5 percent of annual pretax earnings given to causes in the communities it operates in, including education and food banks. For more information, please visit www.HEB.com.