‘Gossip Girl’ Jessica Szohr and SoBe® Lifewater heat up Costa Rica’s jungles to launch new SoBe Lifewater With Electrolytes.

PURCHASE, N.Y., January 5, 2011 /PRNewswire/ — It’s a jungle out there. And to tame it, “Gossip Girl” actress Jessica Szohr sheds her inhibitions — and unleashes her inner lizard — in Costa Rica, wearing nothing but a pair of SoBe Lifewater skinsuits to launch new SoBe Lifewater with electrolytes. The sultry photo spread, the second installment of the SoBe Lifewater skinsuit series, will appear exclusively in the iconic Sports Illustrated Swimsuit Edition, which hits newsstands on February 15.

Wearing nothing but her SoBe Lifewater skinsuits, Jessica explores the danger and delights of the Costa Rican jungles, from the indigenous lizards of the tropical jungle to the graffiti lizards of the urban jungle as brought to life by celebrated street artist Gualicho. Jessica lights up the tropical jungle in an electric SoBe Lifewater skinsuit inspired by the bottle of new Strawberry Kiwi Lemonade. Meanwhile in San Jose’s urban jungle, Jessica becomes part of the pulsating energy of the street scene, with bold hand-painted scales designed to reflect the bottle of new SoBe Lifewater Macintosh Apple Cherry.

“Last year’s SoBe Lifewater skinsuit shoot took place on a gorgeous beach; this year’s skinsuit shoot in the jungle was still amazing, but a little different. It definitely had an edgy vibe that I loved,” said Szohr. “No matter where you are, it’s easy to be tempted and transformed with new SoBe Lifewater with electrolytes.”

Taming the Jungle, One SoBe Lifewater Skinsuit at a Time

“The SoBe Lifewater skinsuit ads with Jessica Szohr prove that no matter what you’re up to — taming the jungle in a skinsuit or hanging out with friends — new SoBe Lifewater with electrolytes offers great-tasting hydration without the calories,” said Andrew Katz, marketing director for SoBe. “That’s our message to SoBe fans: the lizard strikes again, offering you a new way to satisfy your insatiable thirst.”

Always blending the unexpected, Jessica’s SoBe Lifewater skinsuits show just how tempting SoBe Lifewater with electrolytes can be. Infused with vitamins, the new SoBe Lifewater flavors with electrolytes are made with the all-natural sweetener, PureVia, which offers full flavor with zero calories per serving. The new flavors, Strawberry Kiwi Lemonade and Macintosh Apple Cherry, are available for purchase at stores nationwide.

Photos and videos of Jessica’s SoBe Lifewater skinsuit shoot can be viewed exclusively on Facebook.com/SoBe, with new photos rolling out between now and February 15. At this time, readers can also live vicariously through the photographer on Jessica’s Costa Rican skinsuit shoot via the SoBe Lifewater iPad ad in the digital version of Sports Illustrated Swimsuit Edition. The interactive ad allows users to snap shots from Jessica’s shoot — just like the photographer — and share the images with friends.

SoBe fans are also invited to try a SoBe Lifewater with electrolytes with Jessica during a live Facebook event later this month on the SoBe Facebook page. She’ll share behind-the-scenes details from her SoBe Lifewater Costa Rica shoot, take questions on what it’s like to be a skinsuit model and unveil new photos and videos. Visit www.Facebook.com/SoBe for more details.