Attitude Drinks Markets Phase III Across Boston’s Major Sports Radio Networks

PALM BEACH GARDENS, FL–(Marketwire – March 7, 2011) – Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD), an innovative beverage brand development company, announced that today it is launching its Phase III ® Recovery Drink in the New England market with the help of Entercom Boston. Through a partnership with Entercom, Phase III will be associated with two of the most beloved sports teams in the country, the Red Sox and the Celtics, while reaching over 10 million consumers in the New England market.

Phase III will be introduced through a completely integrated marketing campaign utilizing The WEEI Sports Radio Network, Sponsorship of Red Sox Spring Training on the 70-station Red Sox Radio Network, as well as Sponsorship of “Ask the Owner,” a weekly interview with Celtics owner Wyc Grousbeck on WAAF, Boston’s Rock Station. To listen to an audio clip of Phase III’s New England radio spot, visit

“The campaign will advertise Phase III to our largest target demographic, students and athletes living within sports enthusiastic and highly concentrated cities like Boston. That’s a bulls-eye for us,” said Roy Warren, CEO of Attitude. “Entry into this major market should result in increasing sales for Phase III this year.”

About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III® is the Company’s first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, visit