DENVER, March 8, 2011 /PRNewswire/ — BAZI International, Inc. (OTC Bulletin Board: BAZI) announced today that the Company has engaged a team of agencies to lead their integrated branding and marketing strategy. Los Angelesbased Creable agency has been selected as the creative lead and Recrue Media will coordinate media strategy and placement.
Creable brings tremendous experience in both the health and wellness sector as well as consumer packaged goods. Their team has a proven reputation for creating compelling campaigns that induce response. Creable is responsible for ensuring that BAZI’s message is effectively delivered to the consumer through identifiable images that are consistent with the Company’s message and utilized throughout all media avenues, packaging and sales materials. “We are excited to partner with BAZI in developing a powerful market presence for such a revolutionary product. The potential BAZI has to make a difference in people’s lives inspires us,” says Creable’s founder and Creative Director, Tatiana Redin.
In addition to traditional media placement, Recrue Media’s strategic efforts will be highlighted by the use of the recently released 3.0 platform of OpenX Enterprise to provide BAZI with cutting edge ad technology that provides deep consumer insights to drive results. According to Mark Landon, a Founder and Partner of Recrue Media, “The blending of data to ad serving has advanced dramatically in recent months and provides new flexibility for advertisers to fulfill both brand development and direct response through smartly planned programs.” Recrue Media’s strategic partnership with OpenX, an ad serving / technology company, means Recrue can build and execute campaigns against many audience profiles crafted in real time. The OpenX platform has been adopted by both Groupon and Orange Network in the last several weeks.
The agencies will work together in a collaborative effort to aggressively create brand awareness and help build consumer demand. Scott Salik, VP of Media, will be spearheading the initiative for BAZI and managing the agencies’ endeavors. Salik has over 25 years of expertise in all facets of content creation, development, production and digital distribution. “I am confident that we have chosen an amazing team that will seamlessly work together to effectively bring attention to BAZI and make it clear that it is more then just and energy shot,” stated Salik. Salik is a member of the Producer’s Guild of America and the Academy of Television Arts & Sciences and has received numerous awards for his work.
Kevin Sherman, CEO of Bazi, stated, “We are enthusiastic about the incredible team that we have put together both internally and externally. I’m confident that the combined expertise will be successful in placing Bazi in its rightful position in the marketplace.”
BAZI International, Inc. is a provider of healthy energy shots designed to help enhance physical health and overall performance. BAZI® is a concentrated energy shot with eight super fruits, including jujube, acai, mangosteen, goji, pomegranate, blueberry, raspberry and seabuckthorn, plus a variety of phytonutrients, antioxidants, vitamins and trace minerals, supporting the critical nutrition needed daily in a convenient, great tasting 2 ounce shot. BAZI’s commitment to quality, science and research has earned the company a loyal following of world-class athletes and an elite list of endorsers, including Olympic athletes. For more information about BAZI®, please visit www.drinkbazi.com.
Creable Studios is an award-winning creative agency located in downtown Los Angeles. We balance strategic thinking with conceptual design to deliver compelling results that make emotional impact and express the potential of what is possible. Creable was founded in 2006 and clients include Procter & Gamble, Chrysler, UCLA to name a few. Creable has an in-house film/motion division as well as holds offices in both North and South America.
About Recrue Media
Recrue Media is a digital media company specializing in the application of ad technologies in order to build advertiser brands and support marketing goals. By blending unique digital programs with traditional media sources, Recrue implements audience feedback loops in order to tightly manage and measure messaging and media strategy. With the background of the founders in broadcast, print and direct marketing, Recrue Media strategies incorporate an integrated use of various audience channels in order to drive highly successful programs.