With more than 100 beverage-related exhibitors and over 20,000 attendees, Natural Products Expo East returned to Baltimore after a three year stint in Boston. While Expo East lacked the thunderous atmosphere that Expo West enjoyed earlier this year, the show did feature a number of new and innovative beverage companies introducing products in growth categories like tea, coconut water and aloe juice, as well as several rebrands and repackaging efforts – most notably by Honest Tea.
As with our coverage of the 2011 Natural Products Expo West show in Anaheim, we’ve created a comprehensive video in which John Craven, the founder and CEO of BevNET.com, and Andrew Guard, a beverage specialist at BevNET, take a detailed look at the wide variety of new products featured at Expo East. Craven and Guard also examine the continuing trends and marketing strategies seen at the show as well as their ramifications for the beverage industry heading into 2012.
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