Big Red Expands To Nation’s Capital

Austin, TX (June 14, 2011) – Big Red, Inc., announced it will be expanding distribution of Big Red, America’s original and #1 selling red soda brand, to the Washington D.C., Baltimore, and Northern Virginia regions.  Big Red is partnering with Pepsi Beverages Company to begin distribution to the area starting this week.

“We are excited to take the ‘Deliciously Different’ taste of Big Red to this important market,” said Steve Nelsen, Senior Vice President of Sales.  “Our partnership with Pepsi allows us to reach new consumers with our unique, one-of-a-kind flavor.  In addition, we’ll be able to satisfy our diehard fans in the D.C. area who discovered our brand in other parts of the country or on military bases and continually asked us to come to this region”

Initial launch plans call for distribution of 20oz bottles in convenience stores and independent grocery stores.  Multi serve packages (2L, 12 pack cans) will follow at a future date.

Consumers can find local stores carrying the product by visiting Big Red’s Facebook page at www.facebook.com/bigred.

About Big Red, Inc.

Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, Big Blue®, Big Peach®, Big Pineapple®, Big Honey Lemonade®, NuGrape®, and Nesbitt’s® products. Distributed widely throughout the Dr. Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red, Inc.’s beverages.