Boreal Water Sales Go Upscale as It Targets NYC Business Community, While Boreal’s Commitment to Excellence Equals “OU” Kosher Certification

KIAMESHA LAKE, NY–(Marketwire – February 16, 2011) –  Boreal Water Collection, Inc. (PINKSHEETS: BRWC) continues to open accounts in the New York area as its in the process of finalizing a “Master Agreement” with a major distributor to the Kosher Community. Recognizing Boreal Water’s commitment to excellence and keeping in mind certain customers confidentiality concerns, Boreal can publicly disclose that it has added to our distinguished roster of clients the following accounts: Jumeirah Essex House (winner of “World Travel Awards 2010” as North America’s leading Business Hotel), Penguin Publishing (U.S. affiliate of the internationally renowned Penguin Group), one of the largest English-language trade book publishers in the world), KRM Kollel Supermarket and G & G Foods & Dairy Inc. These clients have been serving New York City for decades, always with their focus on providing quality service and products to their customers.

Obtaining the Orthodox Union (OU) Kosher stamp of approval, “the world’s most recognized and trusted Kosher certification,” is acknowledgement of the water quality standards that are in place at our Kiamesha Lake facility (UV and one micron filtering along with ozone treatment). Boreal’s “Leisure Time Spring Water” brand and premium private label program will continue to be the basis of its successful market penetration in New York and the Tri-State area.

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For more information on Boreal Water Collection, please contact us at 917-463-3389 or email us at investors@borealwater.com, sales@borealwater.com, or follow us at www.borealwater.com and on the different social media sites such as www.facebook.com/privatelabelbottledwater, www.linkedin.com/in/borealwater, and www.twitter.com/BorealWater.

About us: Boreal Water Collection is a personalized bottled water corporation, specialized in providing premium custom bottled water for your company and customers. Whether it is for publicity, promotion, marketing, internal use or a specific event, Boreal offers fully integrated turnkey service, with prize-winning Boreal private label water, made-to-order labelling, and distinctive water containers. Unlike other competitors, Boreal also has exclusive access to two pristine and abundant springs, one an award winning source deep in the untouched wilds of Canada and the other in the prestigious Catskill Mountains in New York. With exclusive unlimited exploitation rights, Boreal has a confirmed volume in excess of thousands of millions of gallons.

Forward-Looking Statements: Please be advised that statements made herein, other than historical data, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company’s stock price, increased competition, customer acceptance of new products and services offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating results. Please also be advised that the company’s stock is not currently registered with the Securities and Exchange Commission.