Clay Howser to Join Activate as Director of Operations

Dan Holland, CEO of the Rising Beverage Company – more commonly known as Activate Drinks – has announced that Clay Howser, the manager of manufacturing engineering at Portola Packaging, will join the Activate team as Director of Operations on March 17.

Howser will lead Activate’s operations, logistics, and manufacturing development, answering directly to Holland.

As Activate attempts to become a national brand, Howser’s hiring is expected to help the company find new production facilities for its signature cap, allowing  it to more efficiently expand in different regions.

Howser has served in several engineering and productivity positions for the last 25 years. He was with Portola for 18 years, managing all facets of operations to include but not limited to, capital equipment projects, high speed factory automation, quality control, process development, and cost of goods evaluations, according to Holland.

In order to oversee Activate’s existing co-packers, Howser will be headquartered in Chicago. He will also interview and obtain new partners for expansion.