STAMFORD, Conn. (Feb. 14, 2011) — The Coca-Cola Company and Keep America Beautiful, Inc. (KAB) today announced the Coca-Cola/KAB Recycling Bin Grant Program, an effort designed to promote and support community recycling.
Grant recipients receive both donated recycling bins and expertise on how to set up recycling programs from Keep America Beautiful. This Bin Grant program is part of KAB’s larger Public Space initiative, an effort among KAB and its sponsors, such as Coca-Cola, to enhance the access to and convenience of recycling away from home. The grant program is also part of a $60 million investment by The Coca-Cola Company in recycling initiatives in the U.S.
“The great demand for recycling bins in public spaces reflects a growing interest in, and need for, expanded recycling access away from home,” said Matthew M. McKenna, president and CEO of Keep America Beautiful, Inc. “We’re thankful to The Coca-Cola Company for its support of this bin grant program, and the company’s commitment to community recycling nationwide.”
The spring 2011 grant cycle opens today, Monday, Feb. 14. Interested parties may visit http://bingrant.org and submit an online grant application through March 18, 2011. Eligible grant recipients include government agencies, civic organizations, schools and nonprofit groups. Successful applicants will be notified on or before April 15.
Since its inception in the fall of 2007, the Bin Grant program has placed more than 16,000 recycling bins in 320 communities in 48 states and the District of Columbia. Recipients have included municipalities, colleges, Native American tribes, and community- based NGOs.
“The entire recycling process begins when a consumer chooses to put their empty beverage container in a recycle bin instead of the trash,” said John Burgess, president of Coca-Cola Recycling LLC. “Through our work with KAB to provide bins to community-based organizations, we can help raise recycling rates by making recycling more accessible to more consumers.”
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of thecommunities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.
About Coca-Cola Recycling LLC
Coca-Cola Recycling LLC, a subsidiary of Coca-Cola Refreshments, is dedicated to recovering and recycling packaging materials used in North America – including polyethylene terephthalate (PET) plastic, aluminum, cardboard and plastic film. Coca-Cola Recycling is working to recover and recycle the equivalent of 100 percent of the packaging produced by the Coca-Cola system in North America. For more information, please visit www.cokerecycling.com.
About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation’s largest volunteer-based community action and education organization. With a network of over 1,200 affiliate and participating organizations, Keep America Beautiful forms public-private partnerships andprograms that engage individuals to take greater responsibility for improving their community environments. For additional information, visit www.kab.org.