Coca-Cola FEMSA, S.A.B. de C.V. Announces Fourth Quarter 2010 Conference Call

MEXICO CITY–(Marketwire – February 9, 2011) –

Coca-Cola FEMSA, S.A.B. de C.V.

Invites you to participate in its conference call,
including a question-and-answer session,
to discuss Fourth Quarter 2010 results.

The call will be held on:

Tuesday, February 22, 2011

11:00 A.M. Eastern Time

10:00 A.M. Mexico City Time

It will be conducted by:

Mr. Hector Treviño, Chief Financial Officer and,
Mr. Jose Castro, Head of Investor Relations.

Coca-Cola FEMSA’s Fourth Quarter 2010 financial results, will be
released on February 22, 2011, before the markets open.

To participate in the conference call please dial:

Domestic U.S.: 866-700-7477
International: 617-213-8840

Alternatively, participants can log into for a live audio webcast of the conference call.

If you are unable to participate live, an instant replay of the conference call will be available through March 1, 2011. To listen to the replay please dial: Domestic U.S.: 888-286-8010 or International: 617-801-6888. Passcode: 95777529