CoolJuice Now Available in Dominick’s

TAMPA, FL –(BUSINESS WIRE) –CoolJuice, announces new distribution of its all natural, 100 percent juice blends throughout seventy-nine Dominick’s throughout Chicago, Illinois. CoolJuice is the official beverage sponsor of Chicago Bears’ Israel Idonije’s fifth annual All-Star Football and Cheer Camp.

CoolJuice was created in 2006 by co-founders, George Gamble and Chicago native, Robert Paladino, to help tackle childhood obesity. As a diabetic, Gamble was searching for a healthy alternative to juice drinks and sodas that are loaded with high fructose corn syrup (HFCS) and preservatives. As an African American, Gamble was well aware of the associated health risks to his community and wanted to create a solution that would satisfy a personal desire while creating a brand for today’s consumer. He and Paladino, both former beverage executives, went to work armed with research, entrepreneurial spirit and meaningful business experience.

According to the CDC, during the past 40 years, obesity rates for children age 6 to 11 nearly tripled—from 5% to 14%—and more than tripled for adolescents age 12 to 19—from 5% to 17.1%.

“Families now have a healthy beverage option with CoolJuice. Kids love blended drinks but most of what’s out there is only 5% juice and is packed with high fructose corn syrup, but not us – which is why parents love us too,” says Gamble. CoolJuice is fortified with vitamins A, C, D and calcium, and provides two servings of fruit in every eight-ounce glass.

CoolJuice was first introduced into school systems in Atlanta, Georgia in 2007 with the goal of meeting the emerging needs of school administrators who were seeking healthy beverage alternatives to sugary sodas, artificially flavored and colored juice drinks, and high sodium replenishment beverages. Today, 1,200 schools offer CoolJuice to students. Additionally, 1,750 stores carry CoolJuice and 1,000 more stores will carry CoolJuice by the end of June.

About CoolJuice® Beverage Company

CoolJuice® Beverage Company (www.CoolJuice.com) was founded in 2006 to help tackle the child obesity epidemic in the U.S.A. CoolJuice produces all natural, 100% juiceblends with vitamins A, C, D and Calcium that contain no high fructose corn syrup, no preservatives or artificial flavors, no added sugars or colors, and are gluten-free. CoolJuice® is available in select markets in the following flavors: Tropical Rhythms, Tropical Blue, Fruit Punch, and Mango Groove.