BOCA RATON, Fla., Sept. 21, 2011 (GLOBE NEWSWIRE) — DNA Brands, Inc. (OTCBB:DNAX) makers of the great tasting and award winning DNA Energy
Drink(R) and DNA Meat Snacks, each a favorite of the action sports community and its enthusiastic followers announced today that convenience store owner RaceTrac has agreed to expand DNA’s presence in Florida by approving the energy drink for sale at all its Florida locations.
“After approximately one year of being located at RaceTrac’s large format stores it is rewarding that our marketing and advertising efforts have been recognized and we now have this expansion opportunity,” said Russ Rickon, Vice President of Sales for DNA Brands, Inc. Rickon added, “We as a company are dedicated to supporting our retailers with strong advertising programs that will result in more people learning of and trying our award winning products.” Rickon concluded, “Race Track is the latest major retailer joining Walgreens and Circle K now offering DNA statewide.”
About RaceTrac Petroleum, Inc.
RaceTrac operates over 300 stores under the RaceTrac name, These stores can be found in Florida, Georgia, Louisiana, Texas and Mississippi. A standard RaceTrac location features 20 to 24 fueling positions and a
5,000 square foot or larger convenience store.
About DNA Brands, Inc.
DNA BRANDS, make DNA Energy Drink(R), the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, DNA Beef Jerky(TM) and DNA Shred Stix(TM). DNA Energy Drink(R) is a proprietary blend of quality ingredients in four flavors Citrus, Lemon Lime, Sugar Free Citrus and CRANRAZBERRY. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage.
Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, CVS, Race Trac and Circle K.
True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy
Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.