Plano, TX (April 28, 2011) – GBS Growth Partners LLC announces that they have been retained by GlobalEntry, Inc. of Wilton, CT, d/b/a Rebootizer USA, to assist in the development and execution of a strategic and commercialization plan for its popular Rebootizer® Detox Shaker (www.rebootizerusa.com). Rebootizer USA is the exclusive distributor of Rebootizer, which was launched in the US during fall 2010. In the last six months it has gained distribution in six states in the US, largely through independent channels.
Rebootizer Detox Shaker is a revolutionary, potent detox drink made from a proprietary blend of seven all-natural, antioxidant-rich fruit and plant extracts. Rebootizer comes in a patented Mix-Pak® designed and scientifically tested to ensure maximum potency of the natural ingredients. The pocket-size, squeeze-activated pouch separates the powdered fruit and plant extracts from purified water until consumption. When ready to drink, squeezing the package breaks the inner seal. The consumer shakes for a few seconds to mix the ingredients, tears off the corner and drinks the contents.
Rebootizer USA was founded by Catherine Brandt, a former marketing executive with Merck Pharmaceuticals. Brandt has developed, with her team, a comprehensive marketing plan to support both education and awareness of the importance of a regular detox regimen and the benefits of Rebootizer, and ultimately support trade efforts on shelves. The company is implementing a two-pronged strategy, one targeting the Health and Wellness consumer, the other focusing on Detox from the symptoms associated with food and drink indulgence.
Major marketing campaigns have been developed to promote the brand across the USA throughout 2011 in support of trade and retailer sales channels. Among them, and with others in the making, Rebootizer has partnered with ‘The Balancing Act,’ anational women’s morning show on Lifetime Television and will be featured on Monday, May 2 at 7:00 a.m. Rebootizer will also sponsor five of ‘The Balance Your Life’ Road Tour 2011 appearances with Southern Shows, Inc. reaching over 275,000 women face to face and one million on-air and online. Rebootizer returns as presenting sponsor of the 2011 EVP Pro-Am Beach Volleyball Tour in ten key markets across the country, May through September, including six, 30-minute TV shows reaching over 60 million viewers in 40 states per airing through Comcast Sports Network.
“During the first two quarters on the US market, we were dedicated to testing our concept and merchandizing options, raising awareness with consumers through extensive field actions and sampling, and on-going discussions with major trade partners,” said Ms. Brandt. “Today we have an overall proposition that fits the US market and a momentum that makes us very optimistic about Rebootizer’s future in the US. Finding the right partner to assist in our commercialization strategy was the next step in our development and we are pleased to have the GBS team helping us in this regard.”
Ms. Brandt continued: “The Rebootizer proposition, we believe, is perfectly suited to the active lifestyles of US consumers. After eight years’ research, our Swiss laboratory discovered that regular use of Rebootizer and its specific combination of extracts helps reduce oxidative stress and support the body’s natural detoxification and digestive functions.”
“We’ve been keeping our eye on this category for a while” said Jack Brennan, a Managing Partner at GBS Growth Partners. “Numerous players have entered the fray. We think Rebootizer has done it right, entering the market with a well-researched, science-based product in a patented package that will have a strong appeal to this consumer target. We look forward to assisting Catherine and her team to make Rebootizer a further success in the US.”
About GBS Growth Partners LLC
GBS Growth Partners LLC, located in Plano, TX, is a full service strategic advisor to small and mid sized food and beverage companies. They are an industry leader in developing and executing profitable growth strategies for high potential early stage brands. Key to the GBS philosophy is that “Results Matter”. GBS develops and executes strategy via distribution (DSD, Health and Wellness, Hybrid etc.), strategic partnerships and assist in financing.
About GlobalEntry, Inc. – Rebootizer USA – Rebootizer Group
GlobalEntry, Inc. d/b/a Rebootizer USA located in Wilton, CT, is the importer and exclusive distributor of Europe’s Rebootizer Group products in the USA. Rebootizer USA designs and implements the marketing and distribution strategies in the USA. Rebootizer Group is a public company traded on the European stock market which focuses on natural health and wellness, and is specialized in the discovery and marketing of natural functional drinks created to enhance the body’s natural functions.