Boulder, CO (May 25, 2011) – GoodBelly, a line of refreshingly juicy, organic, and vegan probiotic fruit drinks that promote digestive health,* has announced its support of Get Your Guts in Gear – The Ride for Crohn’s & Colitis. GYGIG’s annual rides are held in regions across the nation, to empower patients, families, friends, caregivers, and cycling enthusiasts to elevate awareness of Crohn’s disease and ulcerative colitis, as well as raise funds for associated research. According to the Centers for Disease Control and Prevention more than 1.4 million people in the U.S. live with inflammatory bowel disease (IBD), a group of diseases that includes Crohn’s disease and ulcerative colitis.
“I created Get Your Guts in Gear after being diagnosed with Crohn’s disease in an effort to unite and strengthen the community of people who are touched by inflammatory bowel disease,” said Jay Pacitti, founder and director of GYGIG. “Our Rides provide participants with a positive, life-altering experience in their journeys with these conditions, and we’re thrilled to have GoodBelly as a partner in advocacy this year to help spread our message.”
GYGIG’s 2011 Rides will take place in New York on June 10 – 12, and in the Midwest on September 16 – 18. As part of the partnership, GoodBelly is providing support in all ride regions by promoting the events and helping to increase public knowledge of IBD. Information about the company’s non-dairy probiotic drinks, with the patented probiotic strain, Lp299v, will also be given to all GYGIG Ride participants. Lp299v has been studied in more than 16 research trials, and promotes digestive health.*
“Digestive health conditions affect millions of people nationwide, yet there still seems to be a stigma around discussing the issues, and we want to help bring the conversation into the limelight,” said Alan Murray, CEO of GoodBelly. “We believe digestive health is a vitally important issue for all people to consider, and are proud to support Get Your Guts in Gear and their efforts to benefit IBD patients, organizations and advocacy groups.”
Symptoms of Crohn’s disease include abdominal pain, fever, fatigue, loss of appetite, pain with passing stool, and persistent, watery diarrhea. Patients with ulcerative colitis may experience abdominal pain that usually disappears after a bowel movement, blood and pus in the stools, diarrhea, fever, rectal pain and weight loss. All IBD patients are also at increased risk for developing colorectal cancer. Unfortunately, the causes of IBD are unknown.
“Inflammatory bowel disease is a serious lifelong condition for which there is currently no cure,” said Dr. Anthony Weiss, Director of the Gastroenterology Clinic at Mount Sinai School of Medicine in New York. “Get Your Guts in Gear’s Rides play a vital role in raising IBD awareness and supporting continued research into new treatment options for IBD patients. This is a cause in which I am proud to take part.”
For more information about GYGIG or to register as a rider or volunteer crew member, please visit www.ibdride.org. GoodBelly products are completely dairy-free, vegan and soy-free, and can be found in the refrigerated section of grocery, natural, and specialty retailers nationwide, including Kroger, Whole Foods Markets, Sprouts, Fresh Markets, and more. Please visit www.goodbelly.com/yum for more information.
About Get Your Guts In Gear (GYGIG)
Get Your Guts in Gear – The Ride for Crohn’s & Colitis is an independent, national, nonprofit organization that raises awareness of Crohn’s disease, ulcerative colitis, and related conditions through cycling events that benefit and support inflammatory bowel disease (IBD) organizations and patient advocacy groups. More than a Ride, these events are the foundation upon which GYGIG has built an inspired and empowered community of patients, caregivers and volunteers who carry forward the mission of the organization 365 days of the year.
Since its inception in 2003, GYGIG has generated more than $1.25 million in critical funding for advocacy, research, awareness, and empowerment projects within the IBD community. In addition to funding GYGIG’s programs, beneficiaries include the Crohn’s & Colitis Foundation of America, the United Ostomy Associations of America, The Colon Club, and Advocacy for Patients with Chronic Illness, Inc. For more information, visit www.ibdride.org, call 866-944-6848 or email us at firstname.lastname@example.org.
NextFoods is a functional foods company, and manufacturer of GoodBelly organic probotic juice drinks. The company was formed by Steve Demos, natural foods pioneer and founder and former president of WhiteWave Inc., and industry veteran Todd Beckman, former vice president of business development and operations at WhiteWave, the largest producer and marketer of soy-based products (Silk® brand) in the United States. Based in Boulder, Colorado, NextFoods adheres to a mission of “Right Livelihood,” which fosters the continuous improvement of human nutrition while demonstrating the values for responsible and conscious capitalism. The team at NextFoods is comprised of seasoned and passionate industry pros committed to developing a series of world-class, highly nutritious, “next generation” foods while using sustainable, socially responsible organic practices whenever possible. To learn more about NextFoods and GoodBelly products, please visit www.goodbelly.com/yum.
*Some studies suggest that GoodBelly’s probiotics may help balance bacteria in your gut when eaten daily as part of a nutritious diet and healthy lifestyle. GoodBelly is a food product and not a treatment or cure for any medical disorder or disease. If you have any concerns about your digestive system, you should consult your healthcare professional.