HER Appoints New CEO and COO and Launches in Safeway Stores

Los Angeles, CA (March 28 2011) –  HER (healthy energy revitalize), a premium line of active lifestyle beverages, is pleased to announce beginning in April, HER will be available at Safeway stores throughout California. This increase in distribution marks a milestone for a company whose brand has received rave reviews and tremendous customer loyalty at retailers such as Albertsons, Nugget, Gelsons, Scolari’s, Bashas’, Food 4 Less, Long’s Drug and other fine retailers, yoga studios, gyms, hair salons and clothing boutiques.

To bolster HER’s support for its retailers and distributors, we have appointed Mark Kayton as CEO. Mr. Kayton’s background as a successful businessman having built up successful brands and companies in the fields of real estate, entertainment and consumer products, and his practice as an attorney, have generated hundreds of millions of dollars in revenue over his esteemed career for the companies of which he has been a part. To compliment Mr. Kayton, Craig Tillman, with more than 20 years’ experience in the beverage industry, will be appointed COO. These appointments, in addition to key support personnel, will allow HER to provide an increased level of support for its retailers and distributors as well as increase exposure for the brand with consumers through, radio, television, billboard, multimedia and grass roots exposure campaigns.

“We are excited for the future and want to thank all of the people who have helped us along the way.  Building a beverage company is a lot more of an art than a science and I look forward to painting a masterpiece.” Said Mark Kayton newly appointed CEO of HER, “Brett Jacobson has done a tremendous job up until this point and we thank him for making this transition as seamless as possible.” 

Said Jacobson “I have learned a tremendous amount in my time at the helm of HER and I am excited to have Mark and Craig come on board with the company and use their respective, talents, skills, experience and connections to build the brand into a powerhouse.”


Headquartered in Hollywood, CA, Her Enterprises Inc. is an independent beverage company, founded in 2004, with produces Her, a pink lemonade flavored active lifestyle beverage. Her comes in both regular and no carb/no sugar. For more information email: info@drinkher.com

Her Energy

HER healthy energy revitalizer is a delicious pink lemonade flavored active lifestyle beverage fortified with b vitamins, ginseng, calcium and antioxidants. Available in regular and nocarbs/no sugar formulas, her will give you that boost you need at ...