Icelandic Glacial Builds US Sales Force with Anheuser-Busch Veterans

ÖLFUS, Iceland (March 16, 2011) — Icelandic Water Holdings ehf, makers of the award-winning CarbonNeutral® natural spring water Icelandic Glacial, announced today that industry veterans Jeff Gibbons and Jon R. “Toad” Matsler would be joining the company’s executive sales team. Both men join Icelandic Glacial from Anheuser-Busch, Inc. where Gibbons held the Senior Sales Director position for Regional and National Chains and Matsler was the Sales Director On-Premise National Accounts.  

In their new roles for Icelandic Glacial, Gibbons will oversee the Off-Premise Key Accounts in the Western U.S, while Matsler will handle sales for On-Premise National Accounts.

“We are very excited to have both Jeff and Toad on our Executive Sales team,” said Jon Olafsson, Chairman and Co-Founder, Icelandic Glacial.  “With over 59 years of combined experience as proven leaders in beverage industry sales, their knowledge will be key in implementing strategic developmental sales plans to take our company to the next level.”

Renowned for its award winning bottle design, exceptional purity and environmental credentials, Icelandic Glacial is bottled at the source from the legendary Ölfus Spring in Iceland to provide customers with a product of the very highest quality.  As a result, Icelandic Glacial is one of the fastest-growing super-premium bottled water in the United States.

Icelandic Water Holdings ehf exports Icelandic Glacial water to appreciative and discerning customers around the world including United States, Canada, United Kingdom, France, China, Russia and Germany.

For more information about Icelandic Glacial, visit

About Icelandic Glacial Natural Spring Water

As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.

Located in Ölfus, Iceland, Icelandic Glacial is an environmental pioneer in the industry. The company uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production.  The source of Icelandic Glacial is the legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. 

Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards.

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.

For more information on Icelandic Glacial, go to Follow us on Twitter @ “IcelandicWater” and Facebook @ “Icelandic Glacial Water”.