May 31, 2011— Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announced today their continued commitment to disaster relief by donating 20 metric tons of water to aid in the efforts of this week’s tornado devastation in Joplin, MO. In conjunction with the local Red Cross and Salvation Army, Icelandic Glacial will be providing 1-litre bottles to victims and disaster relief volunteers as they begin the rebuilding process. This marks the sixth major donation from Icelandic Glacial in conjunction with the company’s Water For Life foundation, which has provided 478 metric tons of water and more than one million dollars of product value for post-natural disasters throughout the world.
“Through the fast-acting assistance of our Anheuser-Busch wholesaler partners in the Midwest, we areable to provide disaster victims access to clean drinking water as soon as physically possible.” says Jon Olafsson, chairman and co-founder, Icelandic Glacial. “Our hope as a company is that this donation of water will help to relieve even the slightest amount of stress that rests so heavy on the shoulders of anyone affected by such shocking catastrophes.”
Renowned for its award winning bottle design, exceptional purity and environmental credentials, Icelandic Glacial is bottled at the source from the legendary Ölfus Spring in Iceland to provide customers with a product of the very highest quality. As a result, Icelandic Glacial is one of the fastest-growing super-premium bottled water in the United States.
For more information about Icelandic Glacial, visit www.icelandicglacial.com.
# # #
About Icelandic Glacial Natural Spring Water
Born and bottled in Ölfus, Iceland, Icelandic Glacial is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.
The source of Icelandic Glacial is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing isadded or taken away. As a result, Icelandic Glacial possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.
Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 Bottled Water World awards.
Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.
For more information about Icelandic Glacial, visit www.icelandicglacial.com. Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”