IZZE & Mix 1 Co-Founder Greg Stroh Joins Waialua Soda Works’ Board of Advisors

Waialua, HI (Sept. 28, 2011) Waialua based Waialua Soda Works – a natural, old fashioned Hawaiian Soda Company – is pleased to announce that IZZE & Mix 1 cofounder, Greg Stroh, has joined the Waialua Soda Works Board of Advisors.

Stroh joins Waialua Soda Works after more than 20 years in the beverage industry. In 2003, Greg co-founded IZZE Beverage Company – sold to Pepsi Co in 2006 – and then co-founded Mix 1 Beverage Company, of which Hershey Corp. has a significant minority stake.

“We have admired Greg’s success with both IZZE Beverage Company and Mix1 and we know his experience and advice will be invaluable to our team,” said Karen Campbell, co-founder of Waialua Soda Works. “In addition to being great to work with, we know he will contribute greatly as we build our brand.”

“Waialua Soda Works is like a vacation in a bottle, people want to go to Hawaii,” said Greg Stroh. “What sets Waialua Soda Works apart from every one else is the Hawaiian ingredients and the spot on packaging. I’m looking forward to helping Waialua Soda Works overcome some of battles I’ve experienced through the years, and I want to help this brand grow.”

About Waialua Soda Works

Founded in 2003 by Waialua residents Karen and Jason Campbell, Waialua Soda Works’ recipes are inspired by the elements familiar to the Hawaiian Islands. Reviving a local soda bottling tradition that goes back more than 100 years, the company uses only clear glass bottles, pure cane sugar, and natural flavors to make its sodas. The products feature local ingredients such as Maui Brand natural white cane sugar, Big Island vanilla, and honey from Kauai. Waialua Soda Works is owned and operated from a warehouse in the historic town of Waialua, located on the famous North Shore of Oahu.

Waialua Soda Works is available in a 12 oz glass bottle and in 6 unique flavors: Lilikoi, Mango, Pineapple, Root Beer, Vanilla Cream, and Kona Red. Waialua Soda Works is currently available at over 1000 retail locations on the mainland in CA, AZ, NV, OR, & TX: Whole Foods Market Southern Pacific Region, Bristol Farms, BevMo, HEB, Central Market, Cost Plus World Market – Nationwide, and is available at every major grocery chain in Hawaii including
Costco & Target. For more information, please visit www.waialuasodaworks.com.