SAN FRANCISCO (Oct. 12, 2011) – Joint Juice, Inc., a leading nutrition company, is pleased to announce its acquisition of the Premier Nutrition® Brand and its assets. Founded in 1997, Premier Nutrition, Inc. offers several lines of high-protein nutrition products, including ready-to-drink shakes, bars, powders and cookies. The acquisition marks Joint Juice, Inc.’s commitment to delivering innovative, value-added nutrition products.
“We are thrilled to add Premier Nutrition’s lineup of high-quality products to our expanding roster of nutrition offerings,” said David Ritterbush, Chief Executive Officer of Joint Juice, Inc. “With the acquisition of the Premier Nutrition® brand, we are now actively competing in the large and growing Sports Nutrition and Weight Loss category. What is especially exciting about the brand is the wide breadth of consumers who purchase high-quality protein products, ranging from sports enthusiasts, to dieters, to healthy, busy people. We believe that our company can build upon the success that Premier Nutrition has created and continue to introduce these great products to more consumers.”
Premier Nutrition offers the Premier Protein® shake, Premier Protein® bar, Premier Protein® 100% whey isolate powder, TITAN® high protein bar, TITAN® high protein cookie, and Premier Nutrition® shot. Products can be found at Costco, Sam’s Club, and select grocery and specialty stores in the U.S. and Canada. For more details or for a store locator, please visit www.premiernutrition.com.
About Joint Juice, Inc.
JOINT JUICE, Inc. is a San Francisco-based Company that offers Joint Health nutrition products including, JOINT JUICE® supplement drink, JOINT JUICE® drink mix, and JOINT JUICE® Easy Shot™ supplement. JOINT JUICE® supplement drink is available in the vitamin section of grocery stores, drug stores, club stores, Wal-Mart and Target stores nationally as well as club stores in Mexico and Asia. JOINT JUICE® drink mix and JOINT JUICE® Easy Shot™ supplement is available in the vitamin section of select grocery, drug and club stores as well as directly through our website. For more information or to find Joint Juice® products in a store near you, visit jointjuice.com or call us at 888-642-9941.