Kona, HI (May 10, 2011) -Marketing professional Juliet Kim has joined the KonaRed™ team as its new Marketing Director. With years of industry experience, Kim brings a unique understanding of growing a beverage company from its earliest stages. Juliet will oversee the marketing strategy of KonaRed™ as it expands its distribution in the US.
Kim, who joined ZICO Beverages during their introduction to California in 2008, was responsible for growing the West Coast region, in particular the Southern California market. Working alongside key distributor Haralambos, she proved integral in growing the business from the ground up and also played a vital part in national expansion for ZICO by interfacing with nationwide distributors including Big Geyser and Odwalla. Prior to her stint at ZICO Beverages, Juliet worked in sales at Diageo-Guinness USA, where she was able to apply valuable experience she gained during her time at boutique marketing agencies running campaigns for Miller Brewing Company and InBev.
In her new role, Juliet will be responsible for developing KonaRed’s™ marketing strategy and pursuing sales growth in KonaRed™’s target markets. She will also work to enhance client relations and communications with distributors.
“We are very excited to welcome Juliet to the team,” said Shaun Roberts, CEO and Co-Founder of KonaRed™. “We are confident that with Juliet’s vast experience and fresh approach, she will help us meet and exceed our company goals.”
KonaRed™ is available in bold, red 16 oz. bottles and 3 oz. wellness shots in grocery, convenience and health food stores in Hawaii, California and Texas, including Henry’s, Bristol Farms, Gelsons, Krogers, GNC, CVS, HEB markets and more. Suggested retail price is $4.99 for the 16-oz bottle and $2.99 for the 3 oz. wellness shots. Additionally, consumers can purchase the product by contacting KonaRed™ 808.212.1553, or by visiting www.konared.com. KonaRed™ stick packs and nutritious chews are set to roll out later this year.
In 2008, KonaRed™’s executive team, led by CEO and Co-Founder Shaun Roberts, began to study the benefits of the coffee fruit in conjunction with Kona’s major coffee producers, which led to perfecting extraction methods and months of testing in leading U.S. laboratories to identify antioxidants and their benefits. Clinically tested and proven from this process, KonaRed™ was created. For more information on KonaRed™, please visit www.konared.com, or call 808.212.1553. We also invite fans to “like” us on Facebook, follow us on Twitter or watch us on YouTube. Taste It! Feel It! Live It!