WALLINGFORD, CT (May 3, 2011) — Last Round, all natural hangover support, is pleased to announce its partnership on The Hangover Part II, the sequel to the 2009 blockbuster. Last Round will introduce movie-themed packaging that showcases The Hangover Part II logo and movie call out on bottles and display boxes. Last Round is also kicking off its co-branded national advertising efforts and social media activations, which will feature call-to-action messaging to drive consumer participation in contest activations as well as to generate key The Hangover Part II theatrical release awareness, in anticipation of the film’s May 26th opening. Since its debut, Last Round has been showing great success in stores and with consumers.
“This has been a very exciting few months for us,” says Renee Sarnecky, Marketing Manager for the brand. “We are thrilled to be teaming up with The Hangover Part II, which ties in naturally with Last Round. It’s an amazing opportunity and we couldn’t be more excited to have a film partnership of this magnitude to elevate brand awareness.”
Last Round will launch the partnership on Facebook with the “VIP Correspondent” contest that will give fans the opportunity to post videos showing why they should be the VIP correspondent. Last Round will use Facebook to gather videos from April 29th-May 9th. One Grand Prizewinner will be selected based on the highest number of votes from Last Round Facebook fans and will be awarded a trip to Los Angeles to attend The Hangover Part II premiere to be the VIP correspondent to report back to the general public. Last Round’s digital assets will be utilized as the primary vehicle to host content for consumers and The Hangover Part II fans alike to have an up-close and personal Hollywood movie premiere experience. Two Last Round prize-packs, with Hangover Part II-related merchandise, will be awarded as runner-up prizes. Contest details will be housed on the company’s website (www.last-round.com) and the promotion will be run via their Facebook page (facebook.com/LRHangoverSupport). All fans over the age of 21 are encouraged to participate and spread the word!
Last Round All Natural Hangover Support is a 2.5 oz shot taken after consuming alcohol and before bed. Last Round works by removing the effects of alcohol, “relaxing” the flow of blood and oxygen to the brain, and detoxifying the body so users avoid headaches, dry mouth, and other ailments associated with hangovers.
The movie themed product is available in 6-pack counter displays only and all retailers who purchase product receive free co-branded posters. The in-store posters display The Hangover Part II movie imagery, logo and Last Round consumer promotion messaging and graphics. The Wolfpack is back as the highly anticipated sequel hits theaters May 26. The original cast from The Hangover is together again, this time traveling to exotic Thailand for Stu’s wedding. The ensemble cast includes Bradley Cooper, Ed Helms, Zach Galifianakis, Justin Bartha, Ken Jeong and Paul Giamatti. What happens in Vegas may stay in Vegas, but what happens in Bangkok can’t even be imagined.
About Last Round
Last Round Hangover Support (www.last-round.com) is the all natural creation of HerbaSway, maker of best-selling HerbaGreen Tea. All products are based on traditional combinations of only the purest ingredients and wild-crafted herbs chosen from around the world, used in conjunction the latest western scientific research. Each formula is synergistically blended to produce optimum levels of antioxidants, vitamins and minerals in the body. All HerbaSway products are sugar free, caffeine free, calorie free, alcohol free and contain no artificial sweeteners or preservatives.