ST. LOUIS, MO (September 22, 2011) – Nawgan Products LLC, the makers of Nawgan, the innovative, functional brain-health beverage, announced today that business leader, Mark Maggio, CEO of Maggio Brand Development and co-founder of Boulder Potato Chips, has joined as director of natural sales. Maggio brings more than 18 years of leadership experience in business development for the food and beverage industry to the table as he joins forces with Nawgan.
“We’re thrilled that Mark is bringing his wealth of experience developing the sales and business programs of natural products on board with Nawgan,” said Dr. Robert Paul, board-certified clinical neuropsychologist and developer of Nawgan. “He has the brains for business and his expertise in this industry will help Nawgan make an even bigger splash in the functional-beverage category.”
Before joining forces Nawgan, Maggio created Maggio Brand Development (MBD) in 2006, where he led consumer product companies in the development and execution of marketing and sales strategies that allowed them to quickly expand their brands, launching more than 100 food and beverage products in the U.S. and Canada. He also co-founded Boulder Potato Chips in 1994, growing the company to a national brand within the natural and organic foods market in a few short years. After selling the company to Inventure Foods in 2000, he continued to direct the sales and marketing efforts for Boulder Chips and a number of other Inventure brands.
“I’m excited to join the Nawgan team as the company prepares to build a new category in the beverage industry,” Maggio said. “As a science-based product, Nawgan represents the best in efficacy, taste and branding. I look forward to directing the launch of Nawgan within the natural products channel and bringing my 18-plus years of experience in brand development to support this exciting and ground-breaking product.”
For more information about Nawgan, visit nawgan.com.
Nawgan is an innovative brain-health beverage created by a clinical psychologist that tastes great and sharpens the mind. Nawgan helps the brain function at its best with a number of active ingredients that work together to supply the brain with the vital nutrients it needs to improve memory and stay alert and focused. Nawgan comes in three delicious flavors—Red Berries, Tarocco Orange and caffeine-free Berry—and is low in calories and sodium, with no preservatives or artificial colors or flavors. Since its launch in 2010, Nawgan has received accolades from Beverage World magazine, Beverage Innovation magazine and Zenith International. Nawgan is available online at nawgan.com and at major retailers in the greater St. Louis area. For more information, visit nawgan.com