New Hires, New Promos, New Distribution, New Products


The Ginger People, the leading producer of high-quality ginger products in the U.S., continues its evolution with the announcement of Steven J. Brancamp as National Sales and Marketing Director. Brancamp, who brings 18 years of marketing, retail and business development experience to the role, replaces Christie Pearson, who will become International Sales and Marketing Director to support the brand’s continued expansion into Europe and Asia.


FRS will partner with ESPN and CBS Sports to integrate FRS into many of the scheduled Final Four events, showcasing ads during Saturday’s Final Four games in major markets, and also during ancillary programming like the High School Slam Dunk and 3-Point Championships. In addition to branding in these event challenges, FRS will be integrated throughout the Men’s Three Point Competition, via branded towels and event sponsorship. The ‘FRS Fuels Tour’ is also making its way from NYC to LA (currently in Chicago) complete with FRS mobile pop-up trucks, charity events, samplings, giveways, prizes, etc.  The brand also plans  an 18-city summer sampling blitz with 10,000 sampling days of in-store grocery sampling.


Las Vegas Based, Chrome Italian Soda is now available at Sam’s Clubs throughtout Las Vegas and it’s slated for CA. KS.& MO by mid summer. It will be sold in 24 16 oz. loose cases for under $20 and available in both Original and diet.

New Product:

Bella Voda USA has recently released a new, 500 mL SKU to their line of Premium Natural Artesian water.