New Leaf Brands Announces Distribution at Casey’s General Stores

OLD TAPPAN, NJ (Marketwire – April 12, 2011) – New Leaf Brands, Inc. (OTCBB: NLEF) (“Company”), a provider of great tasting, all natural, healthy beverages, is pleased to announce it has secured distribution at Casey’s General Stores (NASDAQ: CASY).

Founded in Des Moines, Iowa in 1959, Casey’s General Stores is a convenience store that has grown to include over 1,600 stores across 10 midwestern states, including: Iowa, Minnesota, Wisconsin, Illinois, Indiana, Missouri, Kansas, Nebraska, South Dakota, and Oklahoma. With its 2011 resets completed, Casey’s now carries 3 New Leaf’s SKUs: Green Tea with Plum, White Tea with Strawberry and Sweet Tea.

New Leaf plans on building its Brand and letting consumers know that “It Just Tastes Better” within the Casey’s General Stores footprint through use of social media, radio, product sampling and events.

Mr. Rob Welcome, New Leaf Vice President-National Accounts, stated, “Casey’s General Stores is a premier c-store chain and industry leader that we are happy to be partnering with. New Leaf teas were initially placed in the Casey’s stores on the first of the year and the consumer acceptance has been outstanding. By partnering with Casey’s, New Leaf Brands expands into several additional states in the central U.S., which further extends our plans to obtain national distribution.”

About New Leaf Brands, Inc.:
Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf was created with the vision of providing great tasting, healthy beverages for consumers. New Leaf Tea was the Company’s first product born out of that vision and now is available to consumers in 14 unique flavors — including 4 lemonades — at over 8,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. New Leaf beverages are sweetened with 100% organic cane sugar. For more information, please visit