OLD TAPPAN, NJ–(Marketwire – May 10, 2011) – New Leaf Brands, Inc. (OTCBB: NLEFE) (“Company”), a provider of great tasting, all natural, healthy beverages, is pleased to announce that they have secured distribution of their all-natural, organically-sweetened products in Texas through a partnership with Ft. Worth/Dallas based Kimball Distributing, Inc.
Established in 2006, Kimball has been a rapidly growing direct store distributor of energy, relaxation and protein drinks, and has recently added New Leaf lemonades and iced teas to their product offering. Kimball will be distributing New Leaf Brands to 33 counties in north and central Texas including the Cities of Ft. Worth, Dallas, and Austin. Kimball Distributing services over 1500 convenience and select grocery stores including premiere retailers like QuikTrip, RaceTrac and 7-Eleven.
Eric Skae, New Leaf Brands, President and CEO, stated, “Texas is a warm weather state where sales of Iced Teas and Lemonades are great all year long. It has been a goal of ours to find a partner in this Texas who can help us successfully establish our brand as a leader among RTD beverage companies. Initial results for Kimball have been impressive and we are thrilled to have them as a distribution partner.”
“New Leaf Brands are a perfect extension to our current portfolio of premium beverages. The sell in to our largest customers was extremely easy and we’ve been very pleased with the sell through and reorder rate from all of our customers,” said, John Cook, General Manager of Kimball Distributing.
About New Leaf Brands, Inc.:
Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf was created with the vision of providing great tasting, healthy beverages for consumers. New Leaf Tea was the company’s first product born out of that vision and now is available to consumers in 14 unique flavors — including 4 lemonades — at over 10,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. New Leaf beverages are sweetened with 100% organic cane sugar. For more information, please visit www.newleafbrands.com.
This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company’s expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company’s Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.