Noble Juice Donates Up to 20 Cents Per Bottle to Families First

ATLANTA, May 18, 2011 /PRNewswire/ — Noble Juice is donating up to 20 cents from the sale of its 12- and 32-ounce bottles in the Atlanta market to Families First, the leading non-profit family service agency in Georgia.

Noble Juice’s goal is to donate $10,000 to the nonprofit organization during the campaign, which concludes July 31.

“As a fourth-generation family business, we are delighted to support Families First and its mission to strengthen families,” said Quentin Roe, president and chief executive officer of William G. Roe & Sons, the makers of Noble Juice.

Roe said support for Families First is part of the company’s Noble Cause initiative in which the juice maker forms alliances with nonprofit organizations in key markets.

“We’re delighted to be selected as a Noble Cause,” said Kim Anderson, chief executive officer of Families First. “Financial support from Noble Juice and the people who enjoy their products will enable us to empower families and make a difference in the lives of children.”

News of the donation appears on labels of Noble Juice bottles, which are available in the produce sections of Publix and Kroger super markets.

About Families First

Families First is the leading non-profit family service agency in Georgia, serving metro Atlanta for more than 120 years. The agency delivers empowering and sustainable solutions to more than 40,000 children and families each year, improving child well-being, adult self-sufficiency and parenting skills. Families First’s solutions include residential services for children and young mothers; support services for chronically homeless families; family counseling services; training and skills development for young parents; foster care and adoption services; and programs to engage parents in children’s education.

About Noble Juice

Noble Juice is a subsidiary of William G. Roe & Sons, the largest tangerine packer in Florida. Founded in 1927, William G. Roe & Sons is a family-owned business that grows, harvests and processes specialty citrus fruit, which it markets worldwide. The Winter Haven, Fla., company launched its Noble Juice subsidiary in 1995 with the introduction of tangerine juice. In 2004 Noble Juice introduced its first organic juice. And in 2006, Noble Juice became the first juice to be packaged in bottles made from all-natural, renewable resources.