Ocean Spray Offers Consumers the Key to Unlock a Sparkling Surprise

LAKEVILLE-MIDDLEBORO, MA (BUSINESS WIRE) — Spring is officially here, and the juice experts at Ocean Spray want to sparkle up the season with more than just warm weather. Now through the end of May, the grower-owned cooperative is bringing Ocean Spray® Sparkling Juice Drinks from the bog to Facebook through its “Make Your Spring Sparkle” campaign where fans will be encouraged to share how they plan to add that extra sparkle to their spring through a series of contests, giveaways and promotions on Facebook.com/OceanSpray.

To kick-off the promotion, Ocean Spray will premiere its new Sparkling TV commercial online by inviting fans to unlock the commercial. Ten thousand fans will have to “share” in Ocean Spray’s online Spring Celebration on Facebook and Twitter to view the new commercial. This is the first time the cooperative will debut a commercial online featuring the comical character growers from the bog.

“The initial response to our Sparkling Juice Drinks has been extremely positive, so we wanted to continue to give consumers something to look forward to,” said Ken Romanzi, COO at Ocean Spray. “Consumers have been asking us to develop a sparkling cranberry juice for some time and with the great response we received with our initial Facebook sampling promotion (110,000 samples were given away in nine days), we’ll continue rewarding our fans in new and exciting ways.”

Over the next five weeks, fans will have an opportunity to win additional prizes, including Sparkling Juice Drinks, gift cards and a trip to New York City. During select moments of the campaign, Ocean Spray will also surprise fans with a pop-up tab on Facebook inviting them to share a can of the latest Sparkling Juice Drink with loved ones through Ocean Spray’s “send a sample to a friend” program. Contest and promotion details will be available at Facebook.com/OceanSpray.

Campaign Background

Ocean Spray’s “Make Your Spring Sparkle” campaign is an extension of its recent Facebook initiative in which the cooperative gave away 110,000 Sparkling samples to its Facebook fans. Fans will receive their samples this month and are invited to visit Ocean Spray at Facebook.com/OceanSpray and Twitter.com/OceanSprayInc for details on more exclusive giveaways, contests and other special offers this spring.

About Ocean Spray Sparkling Juice Drinks

Ocean Spray Sparkling Juice Drinks are a naturally delicious, carbonated beverage option that provides a refreshing, colorful burst of flavor that can be enjoyed indoors and out. Available in original and diet Cranberry and Pomegranate Blueberry, Ocean Spray Sparking Juice Drinks are made with real fruit juice, are a good source of vitamin C and contain no artificial colors, flavors or preservatives.

Media requests for photos and product samples can be directed to Anne Moulin at amoulin@webershandwick.com or (617) 520-7126.

About Ocean Spray

Ocean Spray is an agricultural cooperative owned by more than 700 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 50 Florida grapefruit growers. Ocean Spray was formed 80 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2010 gross sales of $2.05 billion and net proceeds of $340 million.