OJO Available on ThirstMonger.com

New York, December 29, 2011: OJO fortified eye care nectar, the world’s first Dr. formulated eye care beverage that helps protect and preserve vision, is thrilled to announce the product will now be sold on ThirstMonger.com. In additional to it’s e-commerce site, ojonectar.com, where OJO can be purchased as either a 4-pack or a case of 24, this e-commerce partnership marks the companies’ first step in selling the product off-site, through an affiliate on the web.

ThirstMonger.com is becoming known as one of the coolest places to buy the most unique, trending beverage brands that are happening now. Their goal is to offer consumers functional, flavorful, interesting new drinks on their easy-to-use website. Orders are shipped directly to consumer’s homes at affordable shipping rates to the contiguous 48 United States.

OJO will be featured (or tagged) under 5 categories- juice, new drinks, all natural, supplements & other. Also, it can be easily found using the search function on the site, by entering “OJO” into the search query box.

The OJO team looks forward to expanding the product’s reach and is hopeful this placement on site will build awareness for this new product and demonstrate some traction to retailers and investors alike.

With such a great deal of educational information available on the brand’s main site, this online partnership represents one of the many ways the brand plans to increase it’s presence online in order to educate the public on the benefits of this visionary drink.

Dr. Luchs, founder and CEO, and Aliza Lewis, co-founder and Chief Marketing Officer, are looking forward to the new alliance and feel it’s the right time to expand the brand’s presence online. “We’re in good company”, said Dr. Luchs in an interview, “ThirstMonger carries some of the best new brands out there. We’re hoping this property will connect us with real beverage enthusiasts, a segment of the population that is pre-disposed and already interested in purchasing functional beverages.” The co-founders were pleased with the site’s functionality, ease of set up and professionalism of the staff and look forward to tracking the results.

With over 30 million Americans suffering from eye disease, OJO was formulated to be an alternative to the difficult to ingest AREDS vitamins taken by millions of Americans, which sold over $280 million last year. To order OJO or to learn how to get involved, please contact us at sales@ojonectar.com or visit ojonectar.com.

COMPANY BACKGROUND

Insightful Solutions, LLC, established in 2009 in NY, developed OJO fortified eye care nectar under the direction of Dr. Jodi Luchs, MD, FACS, the founder and CEO of the company.

After years of recommending the AREDS vitamins to his patients, Dr. Luchs realized that, despite the important therapeutic and preventative benefits of the AREDS vitamins, their multiple pill-related side effects made them intolerable to many eligible patients.

One morning while preparing for cataract surgery, an idea came to Dr. Luchs, now affectionately known as “Dr. OJO.” If so many people have difficulty taking these important vitamins in pill form, why not create a great tasting functional beverage alternative based on the AREDS 1 & 2 studies, and include some additional natural supplements to provide expanded eye health benefits? Such a visionary eye health beverage would ensure that patients could get the eye care they desperately need in a modern, enjoyable, and convenient way.

Today, OJO fortified eye care nectar is available in one flavor, Mango Blackcurrant, for retailers across the country as well as at ojonectar.com. The formulation offers the millions of people at risk for, or currently suffering from eye disease, the protection and preservation their eyes need. Visit ojonecar.com for more information and to purchase the product online.

Dr. Luchs has published numerous journal articles on eye diseases throughout the ophthalmic literature, in addition to two books, and has lectured nationally and internationally. Dr. Luchs is Board Certified by the American Board of Ophthalmology, a Fellow of the American Academy of Ophthalmology, the American College of Surgeons, and the Nassau Academy of Medicine.