Old Orchard Brands Introduces Certified Kosher 100% Concord Grape Juice

SPARTA, Mich., April 14, 2011 /PRNewswire/ With Easter and Passover holidays approaching, leading fruit juice manufacturer Old Orchard Brands (www.oldorchard.com) has introduced a 100% Concord Grape juice that is certified Kosher and made with premium concord grapes. Old Orchard’s Kosher-certified 100% Concord Grape juice is available in convenient, multi-serve, 64-ounce bottles. The suggested retail price is $5.18 per bottle and the juice can currently be found at Wal-Mart and other leading retailers nationwide.

Old Orchard’s Kosher-certified 100% Concord Grape features no artificial flavors, colors or preservatives. It is a pure juice product containing only the juice of premium concord grapes packaged in a state-of-the-art facility that is Kosher-certified by OK Kosher, one of the world’s most respected symbols of kosher approval.

“For the consumer looking for a pure, unadulterated concord grape juice, our new Kosher-certified 100% Concord Grape is as good as it gets,” said Mark Saur, founder and president of Old Orchard. “We are fortunate to have some forward-thinking retailers who understand consumer demand for premium natural products, and we’ve delivered what I believe is the most premium grape juice found in today’s market.”

For centuries grape juice has been used in religious celebrations as an “unfermented” substitute for wine. In fact, because wine is a byproduct of fermentation, some argue that grape juice is more appropriately used as a symbol of the “blood of grapes.”

About Old Orchard Brands

Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States. Established in 1985, the private company is currently the second-largest producer of fruit juice concentrates and fourth-largest manufacturer of bottled juice* in the United States. Old Orchard Brands currently produces more than 80 million 64-ounce bottles of fruit juice and 45 million 12-ounce canisters of frozen juice concentrates each year. Visit www.oldorchardjuice.com for more information.

*By sales volume in 64-ounce bottles