Pulse Beverage Continues Cabana Roll-Out Into Southeast US by Partnering With Budweiser-Busch Distributing

DENVER, CO, Dec 14, 2011 (MARKETWIRE via COMTEX) — The Pulse Beverage Corporation (“Pulse” or the “Company”), makers of Cabana(TM) 100% Natural Lemonades and the PULSE(R) brand of “good-for-you” NutriPurpose(TM) beverages today announced that it has secured its first distributor in the Southeast US. The first shipment of Cabana(TM) arrived in Alabama last week and will be on the shelves soon.

Budweiser-Busch Distributing Company Inc. (“BBD”) operates as a subsidiary of Anheuser-Busch Companies, Inc. and is a major distributor of beer in the United States. BBD was founded in 1965 and is based in Mobile, Alabama. BBD sells various Anheuser-Busch beer products throughout the Alabama Gulf Coast. Chris Fuchs, Managing Director of BBD, commented, “Our team at BBD is excited to offer the great tasting flavours of Pulse’s Cabana(TM) 100% Natural Lemonades to the people in Southern Alabama. We chose Cabana(TM) as our first non-alcoholic offering as, in our view, the lemonade category is doing very well and is the fastest growing beverage category in the United States. Cabana(TM) has a great combination of flavour, 100% natural and low calories.”

Rob Watkins, Pulse’s VP of Sales for the East Coast, stated, “Partnering with the Budweiser-Busch team in Mobile is the first step into distribution along the Gulf Coast. They are a great team with everything it takes to grow our Cabana(TM) 100% Natural Lemonades.”

Details of the Company’s business and agreements can be found as part of the Company’s continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database. For more information, please visit: www.pulsebeverage.com .

PULSE(R) and PULSE: NUTRITION MADE SIMPLE(R) are registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth company that manufactures, distributes and markets Cabana(TM) 100% Natural Lemonade in five great tasting flavours and is preparing to launch PULSE(R) NutriPurpose(TM) brand of beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com .