Pulse Beverage Corporation Announces Launch of PULSE NutriPurpose Beverage Brand

DENVER, CO–(Marketwire – April 7, 2011) The Pulse Beverage Corporation (OTCQB: PLSB) (PINKSHEETS: PLSB) (the “Company”) today announced plans to launch its PULSE® brand, water-based, NutriPurpose™ beverages that are refreshing, great tasting and “healthy-for-you.”

The Pulse Beverage Corporation is a NutriPurposed™ beverage company that manufactures, distributes and markets the PULSE® brand of beverages containing functional ingredients that have been shown to promote health. PULSE® NutriPurpose™ beverages are unique in that they were developed by Baxter Healthcare Corporation to be scientifically effective containing ingredients that are widely considered to be critical to adult health. Pulse owns all the formulations, rights and trademarks relating to the PULSE® brand of beverages. PULSE® is the only NutriPurposed™ beverage that has been originally developed by a major healthcare company.

Pulse’s mission is to be one of the market leaders in the development and marketing of nutritional beverage products that: (i) provide real health benefits to a significant segment of the population (ii) are endorsed by clinicians through the utilization of nutritional ingredients with clinically demonstrated benefits for targeted areas of health and wellness and (iii) are convenient, simple and appealing to the consumers.

  • PULSE® was developed by Baxter Healthcare Corporation. The parent company, Baxter International Inc., is a global healthcare company with 2010 sales of $12.8 billion.
  • Baxter Healthcare scientifically researched and formulated the PULSE® NutriPurpose™ beverage products and spent in excess of $10 million developing and initially marketing the PULSE® brand.
  • Pulse owns the right to use the following Side Panel Statement: “Formulation developed under license from BAXTER HEALTHCARE CORPORATION.” This right is in perpetuity and does not require any royalty payments.
  • The PULSE® NutriPurpose™ beverages may be the only refreshment beverages developed that have sufficient dosages of active functional ingredients to promote health. In fact, Pulse is able to offer a beverage that meets many guidelines for classification as “an excellent source of dietary fiber.”

Details of the Company’s business, finances and agreements can be found as part of the Company’s continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database. For more information, please visit: www.pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.