Pulse Beverage Moving Quickly to Ensure All-Natural, Reduced Calorie Cabana Brand Lemonade on Shelves for Summer

DENVER, CO–(Marketwire – May 31, 2011) – The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse” or the “Company”), makers of the PULSE® brand of “good-for-you” NutriPurpose™ beverages, today announced its efforts to ensure its recently formulated Cabana™ Lemonades will be available for thirst quenching summertime sales.

The Company has confirmed the first major order of its eye-catching 20 oz Cabana™ Lemonade bottles from Richards Packaging, based in Portland, Oregon. “We have ordered enough bottles to produce an initial run of approximately 50,000 cases of Cabana™ Lemonade,” says Pulse CEO, Bob Yates.

“We have finalized our five flavour profiles, which we feel are superior to our competitors in taste, are 100% all-natural and offer approximately 40% fewer calories. We are currently in discussions with top national distributers and based on our initial tests anticipate an outstanding response to our Cabana™ Lemonade offerings,” stated Mr. Yates.

Pulse further reports that production dates have been booked with the Company’s first co-packing facility, Lieb Foods of Portland, Oregon, and have also commenced the placement of orders for the key ingredients that ensure product positioning as the only exclusive All-Natural line of lemonades available. This All-Natural distinction qualifies Cabana™ Lemonades for retail sales at discerning outlets including health food stores such as: Whole Foods, GNC Live Well, Vitamin Cottage and Sunflower.

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

Details of the Company’s business, finances and agreements can be found as part of the Company’s continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database. For more information, please visit: www.pulsebeverage.com.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and formulated to contain effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.