RealBeanz Iced Coffee Launches with Fun Flavors and Functionality

Brooklyn, New York (November 9, 2011) – The beverage industry recently became “cooler” with the introduction of RealBeanz, a delectable new RTD gourmet iced coffee, to the market. Combining the finest components of coffee, premium-brewed beans and fresh artificial growth hormone-free milk, with functional ingredients such as vitamins and potent herbs, RealBeanz creates a richly indulgent beverage everyone can feel good about drinking.

“We are so excited to introduce RealBeanz iced coffee to consumers,” says Avi Blau, Founder of RealBeanz. “RealBeanz is the perfect choice for everyone seeking a nutrient-packed iced coffee beverage without compromising on taste.”

Like the company tagline “Real Life Needs RealBeanz” implies, there is a variety for everyone’s lifestyle. The five delicious, functional flavors of RealBeanz are as follows:

Cappuccino/Energize – Packed with ginseng and vitamin B12, the Cappuccino flavor is the ideal choice for those needing an extra boostÂ

Caramel/Focus – The Caramel variety, infused with ginkgo biloba and eluthero root extract, helps keep consumers focused

Mocha/Resist – Loaded with powerful immunity-boosting ingredients, the Mocha variety helps fight infections

Vanilla Nut/Relax – The line’s decaffeinated variety, Vanilla Nut, utilizes chamomile and lemon balm for a calming effect

Diet Cappuccino/Trim & Fit – For those seeking to slim their waistline, the Diet Cappuccino flavor is low in calories and contains fiber, chromium and CLA

Inspired by old-fashioned milk bottles and complete with engaging label designs and a “personality” for every flavor, the packaging of RealBeanz adds an extra perk to this already great mind-body experience.

“The concept didn’t just happen overnight,” notes Blau. “RealBeanz came about as the result of a successful collaboration between a team of experienced beverage executives, senior food chemists and marketing professionals to ensure that it remains a winning product with serious staying power.”

RealBeanz recently began rolling out in New York’s Tri-State area and will continue to expand in the current market and beyond in the coming months. The MSRP for a 9.5oz bottle is $2.29.

About RealBeanz

Founded in 2010 in Brooklyn, New York, RealBeanz is a ready-to-drink gourmet iced coffee company combining the finest components of coffee, premium-brewed beans and fresh artificial growth hormone-free milk, with functional ingredients such as vitamins and potent herbs. Currently available in five flavors and personalities – Cappuccino/Energize, Caramel/Focus, Vanilla Nut/Relax, Mocha/Resist and Diet Cappuccino/Trim & Fit – each variety aims to satisfy health-conscious consumers without the extra calories while helping to enhance their lifestyles. For more information please visit www.realbeanz.com, “like” RealBeanz on Facebook and follow on twitter @RealBeanz.