Red Bull Axing SoCal Network, according to Beverage Business Insights

Pushed by gains in Southern California by chief rival Monster Energy, Red Bull North America is terminating its DSD network in that area, according to a report in Beverage Business Insights.

The story mentioned three key distributors: longtime Red Bull ally 3D Distributing, Crest Beverage in San Diego, and Energized in Kern Country and L.A.

No word yet on whether 3D, which has worked with RBNA in Washington, Utah and Arizona, as well, will lose the business in those areas as well.