LOS ANGELES, CA (April 21, 2011) – Quickly developing a reputation as a late-night king in the City of Angels, Roaring Lion has taken a dominant position in Hollywood’s highly contested nightlife industry after being selected as the exclusive energy drink of the West Coast’s most powerful nightclub operator, SBE.
With its recent purchase of Syndicate Hospitality, SBE has nearly doubled its holdings in the nightlife industry and has projected over $150 million in food and beverages revenues for 2011. Boasting a portfolio of 12 nightclub properties on the West Coast, SBE has now firmly established itself as the most powerful nightclub operator in the region.
After a year of product testing, SBE’s Senior Director of operations, logistics and special projects, Boe Trumbull, was excited to announce the decision to partner with Roaring Lion in SBE’s many properties.
“The process to select Roaring Lion was a very lengthy one,” said Trumbull, manager of the company’s beverage division. “We’re a multi-platform company. We have our hotel chain (SLS Hotel), a nightclub type (Hyde Lounge or The Colony), a restaurant type (Katsuya) and more. I have to choose an energy drink brand that will work on all those levels simultaneously.”
“We sampled, mixed and compared all major energy drink brands and found that the taste, body, and balance of Roaring Lion was second to none- both by itself and as an accompaniment to our acclaimed specialty cocktail menus.”
Having revolutionized the delivery of energy drinks in bars and nightclubs on the way to becoming the only alternative to Red Bull on-premise in the USA, the success comes as no surprise to Roaring Lion’s Founder & Operating Partner, Sean Hackney.
It is a blessing to be working with the highest caliber nightlife operators in the world. We look forward to supporting SBE’s rigorous efforts to engage Hollywood’s most image– conscious consumers with Roaring Lion energy drink.
As part of the exclusive partnership, Roaring Lion is now exclusively poured in such premiere venues as Colony, The Bazaar by Jose Andres, My House, Eden, The Abbey Food & Bar, MI-6, Area, My Studio, Hollywood’s Hyde Lounge and Katsuya’s four locations in Brentwood, Glendale, Hollywood and Downtown Los Angeles.
As the leading provider of premium energy drinks in the marketplace, RLED LLC. has revolutionized the delivery of energy drinks in bars, nightclubs and restaurants across the United States, and worldwide in the United Kingdom, Australia, the UAE, Belgium, Jamaica and Austria, since 2001. Founded by former Red Bull executives who both introduced and grew the Austrian-based market leader to unparalleled success worldwide, and were key to its subsequent introduction and robust distribution in the USA, RLED, LLC. offers on-premise clients easy and efficient handling, no waste, more convenience, and significantly elevated profits — all without compromising the authentic ingredient mix, taste and quality defined by the market leader. Lionize Yourself!