Sambazon Refreshes Packaging and Launches Three New Products at ExpoWest

ANAHEIM, Calif. (March 11, 2011)—Sambazon, the pioneer of organic Amazon superfoods in the U.S., today unveiled a refreshed new look and feel to its comprehensive juice and smoothie portfolio that brings the sustainable, health-focused and lively spirit of the brand to life. With the introduction of three new juices and smoothies, Sambazon continues to innovate the most delicious and good-for-you products from handpicked Amazon superfoods like açaí.

Packaging Refresh

To make it easier for consumers to differentiate between Sambazon’s individual juice and smoothie products, the company has illuminated the flavor and function on its bottles and taken the opportunity to intensify taste appeal through a proprietary hand-drawn illustration style. Sambazon’s new beverage packaging distinguishes between its heritage Açaí line of tasty juices and smoothies and its new functional line, made up of Supergreens, Energy, Immunity and two flavors of Protein. Designed to support the health and nutrition goals of its consumers without skimping on taste, Sambazon’s products are rich in powerful antioxidants and healthy omegas and offer unique nourishment for every occasion.

New Products

To expand its Functional line, Sambazon introduces  Organic Protein Superfood Smoothies, the only protein smoothie to combine the powerful açaí berry with organic, whole food protein from hemp and non-GMO soy. A perfect solution for consumers looking for a great tasting and balanced protein experience, Sambazon’s Protein Superfood Smoothies provide a potent blend of antioxidants, healthy omegas and 10 grams of whole food vegan protein without unnecessary chemicals and isolates. Available in two delicious flavors, Açaí Berry + Chocolate and Açaí Berry + Vanilla, the 10.5 ounce ready to drink bottle is offered for a SRP of $2.99.

“Organic whole food protein sources give our body key nutrients the way nature intended, complete with synergistic nutrients like omega 3s, fiber, vitamins and minerals,” says registered dietician Ashley Koff. “Ten grams of good quality, plant-based organic protein provides a full serving that makes and protects lean body mass, and promotes optimal metabolism.”

To expand its heritage Açaí line, Sambazon introduces Organic Açaí with Orange Juice, the first juice to combine the amazing taste of organic orange juice with the powerful nutrition of açaí and acerola in a 100% juice. The nutritious alternative to traditional orange juice, Organic Açaí with Orange Juice is perfect for enjoying with breakfast or as a refreshing afternoon pick-me-up. One serving provides 150 percent DV Vitamin C, powerful antioxidants, healthy omegas and no added sugar. This new juice is available in 10.5 ounce and 32 ounce bottles with a SRP of $2.99 and $7.99, respectively.

Sambazon’s new products can be found at select grocers and Whole Foods Markets nationwide.

About Sambazon

Founded in 2000, Sambazon is the pioneer of organic Amazon superfoods, providing functional health juices, smoothies, sorbets and frozen products made from delicious blends of handpicked Brazilian fruits and botanicals. Known for introducing açaí into the U.S. market, Sambazon is committed to sharing superfood health with the world in a way that consciously benefits people and planet. Its certified organic and fair trade partnership helps protect the Amazon rainforest and benefits more than 10,000 family farmers, while bringing consumers the next level in superfood nutrition. Today, Sambazon is widely available in health food stores, grocers and juice bars throughout North America. To energize your body and soul, visit www.sambazon.com.

About Ashley Koff R.D.

Ashley Koff is a registered dietitian who strives to make better nutrition a way of life for all. Koff has the proven ability to demystify the science of nutrition and communicate the importance of a healthy lifestyle to clients in a way that instills loyalty and trust. Koff has been named Citysearch’s “Best Nutritionist” in L.A. three years running and is regularly seen in media outlets such as  The Huffington Post, Good Morning America Health, E! News, O! The Oprah Magazine, Redbook  and Natural Health Magazine. She is the resident nutritionist for the CW’s “Shedding for the Wedding,” and the upcoming Lifetime  network’s “Love Handles.” Learn more at www.ashleykoffapproved.com.