Skinny Water Expands in Southern California With the Addition of 357 Vons and Pavilions Store Locations

BALA CYNWYD, PA–(Marketwire – February 3, 2011) – Skinny Nutritional Corp. (OTCBB: SKNY) the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced today that Skinny Water is now available in all 325 Vons and 32 Pavilions store locations throughout southern California and Nevada.

A subsidiary of Safeway, Inc., Vons has been serving Southern California and Nevada communities for over 100 years spanning from San Diego to Fresno, California and Clark County, Nevada. Pavilions, a grocery store banner under Vons, has been serving southern Californians with their vast selection of organic and specialty foods since 1985. Both Vons and Pavilions serve millions of customers in California and Nevada.

Joseph Gisondi, VP of National Retail Sales with Skinny Nutritional Corp. stated “We are excited about our expansion with Vons and Pavilions as the latest retail chains to carry Skinny Water under the Safeway chain authorizations. The introduction of Skinny Water to key markets in Southern California brings us a step further to become a national brand and the support from our distributors has made this expansion possible. We are excited and poised to expand in additional national chains in 2011.”

Skinny Water®, Vons and Pavilions all look forward to building and cultivating their relationship and brand awareness, through various advertising mediums. This includes circular ad promotions displays, sampling events, and joint promotions.
The Skinny Water® lineup features eight great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Peach Mango Mandarin (Antioxidant), Orange Cranberry Tangerine (Wake Up) and as part of its ‘Sport’ line: Blue Raspberry (Fit), Pink Berry Citrus (Power), and Goji Black Cherry (Shape). Every bottle of Skinny Water® has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.

ABOUT SKINNY NUTRITIONAL CORP.
Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp., the creators of Skinny Water®, a zero-calorie, zero-sugar, zero-sodium and zero-preservative enhanced water with key electrolytes, antioxidants, and vitamins. Skinny Water comes in eight great-tasting flavors that include Acai Grape Blueberry, Peach Mango Mandarin, Raspberry Pomegranate, Orange Cranberry Tangerine and Lemonade Passionfruit, and as part of its ‘Sport’ line: Blue Raspberry, Pink Berry Citrus, and Goji Black Cherry. Skinny Nutritional Corp. also expects to launch additional branded products, including Skinny Smoothies®, and other Skinny branded beverages. For more information, visit www.SkinnyWater.com and www.facebook.com/skinnywater.

ABOUT VONS
A subsidiary of Safeway, Inc., Vons has been serving the communities of southern California and Nevada for over 100 years. Headquartered in Arcadia, California, Vons has introduced shoppers to full-service banks within its stores, one-hour photo centers, professional pharmacies, dry cleaners and customer service centers which offer copying and faxing. Vons has never forgotten its commitment to quality. Most stores now contain full-service delis, scratch bakeries and complete floral departments. The company is particularly pleased to offer the Safeway SELECT line of premium quality products, encompassing over 1200 private label items. For more information, visit: www.vons.com.

ABOUT PAVILIONS
A subsidiary of Safeway, Inc. under the Vons store banner, Pavilions has been offering southern Californians with their vast selection of organic and specialty foods since 1985. They are pioneers in the concept ‘diverse shopping’ experience as they also offer on-site bakeries, florists, full-service pharmacies. The latest addition to their specialty departments is their Natural Market, which features 100% natural and organic food products, herbals, vitamins, supplements and beauty products. This eclectic mix of products and services is above and beyond the supermarket basics making Pavilions an exciting and convenient shopping alternative to a standard supermarket. For more information, visit: www.pavilions.com.

ABOUT SAFEWAY, INC.
Headquartered in Plesanton, California, Safeway, Inc. a Fortune 500 company, is one of the largest retailers in the United States with over 1,700 stores and approximately 200,000 employees. Since first opening its doors in 1912, Safeway continues to provide quality service and a vast selection of grocery and household items to its loyal customers. Safeway operates store locations throughout the United States and Canada under the retail banners of: Safeway Food & Drug, Vons, Carrs, Dominick’s, Genuardi’s, Pak’n’Save, Pavilions, Randall’s, Simon David, and Tom Thumb. For more information, visit www.safeway.com.

SAFE HARBOR STATEMENT
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. When used in this release, the words “believe,” “anticipate,” “think,” “intend,” “plan,” “will be,” “expect,” and similar expressions identify such forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the Company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.