SAN FRANCISCO (February 8, 2011) — Soma Beverage Company, leading beverage manufacturer and pioneer of the mintwater and the unsweetened flavored water category, today announced an agreement with Smart & Final Stores LLC, to distribute a new 12-bottle Metromint variety pack that will be exclusively available throughout the western retailer’s territory. Starting in early February, Metromint will enter 182 Smart & Final retail locations, expanding its presence in major cities across California, Arizona and Nevada.
“Metromint’s debut at Smart & Final marks the first time the brand is being sold in a multi-bottle package and available to be purchased in quantity,” said Scott Lowe, co-founder, Soma Beverage Company. “This exclusive partnership is a huge step forward for the adaptation of Metromint among mainstream consumers, granting us the opportunity to reach an entirely new demographic of shoppers, while also offering fans of the brand a new opportunity to satisfy their craving for the product more easily.”
The new Metromint variety pack consists of 12 individual 16.9 oz. bottles – featuring four of each of the following varieties: Peppermint, Spearmint and Lemonmint. The variety pack will be available in Smart & Final and Smart & Final “Extra!” locations and will be competitively priced. Metromint will also showcase end-cap in-store promotions and product demonstrations starting this spring.
Metromint is all-natural purified water, infused with real mint and pure flavor essence. In addition to the three varieties that are featured in Smart & Final’s variety pack, Metromint offers Orangemint, Chocolatemint, Cherrymint and Goodberrymint in individual bottles at a variety of other retailers nationwide. All refreshing varieties of Metromint are calorie-free and contain no artificial sugars, sweeteners, colors or flavors.
About Soma Beverage Company
San Francisco-based Soma Beverage Company, LLC. is an innovative brand leader widely recognized for pioneering the mintwater beverage category. Since its introduction in 2004 by founders Rio Miura and Scott Lowe, its original, award-winning Metromint has become one of the top 10 selling premium bottled waters in the natural foods category.
An idea-driven company that carefully balances science with nature through its state-of-the-art purification process, Soma Beverage Company is widely known for combining pure ingredients, innovative packaging and extraordinary taste. Metromint and Metroelectro have an avid consumer fan base in the U.S. and Canada.