The Flow: Original Recipe?; Bolthouse Farms Expands

A round up of what’s going on in and around the beverage industry for the second half of the week.

ON TOP

  • Meet Honest Tea’s new marketing Chief, Peter Kaye. Link
  • Get a jump on new products! Just this past week, we’ve alerted subscribers to 12 new brands; sign up for the BevNET “New Product Insider” Email Newsletter. Link
  • Early Registration Now Open: BevNET Live Summer 2011. Link
  • Corporate espionage or one hell of a story? Tune in to This American Life as Jones Soda and Sovereign Flavors try to re-create the original Coca-Cola Formula. Link

ON THE SHELVES

  • Bolthouse Farms has unveiled a new product in its Protein Plus beverage line – the Parfait Smoothie. Link
  • Bolthouse Farms has launched a flavored water brand called Aura. Target stores are expected to begin carrying the three-sku line in May, according to the company’s publicist, Kristin Hutton. Link

DISTRIBUTION

  • Skinny Water announced that they will be available at all 30 Genuardi’s store locations. Genuardi’s is part of the 1,200+ Safeway, Inc. national retail authorization. Link
  • Reyes Beverage Group announced on Feb. 10 that its subsidiary, Florida Distributing Co. LLC, has entered into an agreement to acquire the assets of Schenck Co. in Orlando. Link

IN THE MEDIA

  • The Wall Street Journal has a story on Coke’s adventures with new VEB product Sokenbicha. Link

LAW, POLICY, AND ADVOCACY

  • The Vermont Public Interest Research Group is pushing its effort to get the state to expand the state’s bottle deposit law to water, tea and non-carbonated beverages. Link
  • The Boston Globe reports that new rules proposed by health regulators will eliminate sugary drinks, diet sodas and other items from a la carte lines, snack shops, and vending machines at all Massachusetts public schools. Link

BRAND MARKETING & PROMOTION

  • XYIENCE announced the addition of Fruit Punch to its Xenergy Xtreme lineup of flavorsit will be packaged in a limited edition can that features UFC welterweight fighter and XYIENCE team athlete, Dan Hardy. Link

TRENDS AND STUDIES

  • Diet soda fans who drink those kinds of beverages every day may be cutting down on calories, but they also might be boosting their risk of stroke, new research suggests. Link
  • The report ‘Gluten-Free Foods and Beverages in the U.S. 3rd Edition’ projects that U.S. sales of gluten-free foods and beverages will exceed $5 billion by 2015. Link

DEALS

  • The Wall Street Journal reports that Japanese beer and beverage maker Sapporo said it will start talks to merge with soft drink company Pokka Corp. Link

FINANCIALS

  • Global Hot Beverages (Coffee and Tea) Market to Reach US$69.77 Billion, According to a New Report by Global Industry Analysts, Inc. Link
  • PepsiCo Inc. released its fourth-quarter results: it saw significant overall improvement in fourth-quarter and full-year 2010, as the full integration of the company’s major bottlers coincided with worldwide gains in the snack food and beverage segments. But it also reduced estimates for FY 2011. Link

RELIEF EFFORTS

  • The bottles for Weis Quality 24-pack 20 oz. bottled water are now made with 100 percent recycled PET plastic, making Weis Markets the first supermarket company in the country to offer this environmentally friendly bottle. Link

SUPPLIER SIDE

  • Nutrition Business Journal awarded Danisco with a Scientific Achievement Award for its range of scientifically proven probiotics. Link

INTERNATIONAL

  • A strike that had paralyzed the main plant of the Coca-Cola bottler in Venezuela for nearly a month has been resolved with a new labor contract, according to a company statement released Thursday. Link

PEOPLE

  • Desiree Sorensen, Neuro’s marketing director, has left the company.
  • Mike Hartman, most recently VP of Marketing for Pepsi Beverage Co. — has been named Senior Marketing Officer, Busch Gardens and Sesame Place. Link