New York, NY (May 12, 2011) – VBlast is taking off to fight diabetes by sponsoring and riding in the American Diabetes Association’s Tour de Cure in New York City on June 5. The makers of this new, vitamin-infused water with a patented reservoir cap that keeps vitamins and flavor fresh, will be peddling along with riders through the 15-mile route to raise awareness for the cause and money for diabetes research.
“Diabetes is a cause that is close to our hearts,” said Richard Zakka, CEO of New York Spring Water, makers of VBlast. “So we wanted to do more than sponsor the event and donate water. That is why our team will be cycling in the tour and inviting our fans to join us for the ride.”
To encourage riders to join the VBlast team, the company has arranged for complementary registration and will be providing a VBlast t-shirt and cap to each team member who comes out on race day. In addition, any rider that raises $50 for the American Diabetes Association will also receive a free case of the VBlast flavor of their choice. The ride is non-competitive and is designed for people of all athletic abilities. Anyone can join the VBlast team, and register for free, by visiting http://main.diabetes.org/goto/teamvblast and using registration code “vblast”.
“In addition to being a personal cause, diabetes is also relevant to the VBlast brand as we provide a tasty beverage that contains no sugar so that people who have or are at risk for developing diabetes can stay fresh and hydrated with a VBlast without worrying about their blood sugar,” added Zakka.
Last year, more than 50,000 cyclists in 80 Tour events raised nearly $17 million to support the mission of the ADA. The event begins on Pier 94 in New York, NY (W 54th St & 12th Ave). As the exclusive beverage sponsor, VBlast will be available to riders at the start and finish line.
About New York Spring Water
New York Spring Water is the distributor of VBlast, a vitamin-infused water with patented reservoir cap that allows the consumer to release fresh vitamins into the water whenever they are ready to drink it — allowing for a maximum vitamin boost. VBlast comes in eight all natural flavors, and support a healthy active lifestyle.
Incorporated in 2005, with headquarters in Manhattan, New York Spring Water owns its own bottling facility adjacent to the 700,000 acre Catskill Park and New York watershed. Their integrated bottling and production area is certified for Domestic and International dealings.
For more information visit http://www.newyorkspringwater.com. Follow VBlast on Twitter at @VBlast and join our Facebook page at http://www.facebook.com/drinkvblast for new product information, company updates, and contests.