Video (+ Photo Gallery): Expo West Product Recap

John Craven and Andrew Guard|March 16, 2011 4:41 pm

The new product season got off to a blazing start at Natural Products Expo West. Whether they were real introductions, re-introductions of products from earlier in the year, or soon-to-come products being poured from jugs, this year’s Anaheim-based show featured a veritable flood of new beverages for attendees to consider. We’ve created a video tour of some of the most interesting ones – and will be reviewing as many as possible in the days and weeks to come.

For a photos from the show, view our Expo West 2011 Photo Gallery >>

Ex Drinks, LLC is the sponsor of BevNET’s Expo West show coverage. A beneficial beverage company specializing in the manufacturing, marketing and sales of a growing family of natural, great-tasting drinks – with a passion to provide consumers with the best products to support healthier choices and active lifestyles. Ex Drinks is dedicated to creating positive change while seeking new ways to enhance lives locally and globally. Their mission is “To Create Positive Change…One Ex, One Person, One Community at a time.” The vision of Ex Drinks is to prosper as a mindful company built on quality. Ex Drinks is committed to operating in the new business paradigm based on the triple bottom line: People, Planet, Profit. For more information, please visit them at www.ExDrinks.com or call (702) 949-6555.

Jonny_link

You guys have done a lot of reviews of coconut water based products and seem to always criticize companies for over-powering the flavor with something else! Did you ever think that perhaps a majority of the coconut-water drinking population don’t like the taste of coconut water? Lets try to research outside the 6 or so palettes down there at Bevnet!
http://www.bevnet.com John Craven

That’s not what is intended. We’re generally looking at what the brand is trying to do and how well they’ve executed it. In some cases, we think that means they need more coconut water flavor (or at least some). In other cases, such as ZICO’s Chocolate, it’s totally fine without any.

And your second to last sentence….that’s very true and a hurdle for the category. We’re with you on that.
http://twitter.com/AlexisMincolla Alexis Mincolla

nicely done guys
SPL_K

I’m not from bevnet and I love the taste of plain coconut water with no extra added sugar or other flavors. In fact, I’m crazy about it and down about three drinks a day. I also notice that the ones I go for fly off the shelves at my stores and sometimes the shelves are completely empty leaving only the ones mixed with sugar and other juices and I end up going home empty handed. :(

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Video (+ Photo Gallery): Expo West Product Recap

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