NEW YORK, May 2, 2011 /PRNewswire/ — WAT-AAH! has partnered with National Association of Broadcasters Education Foundation (NABEF) and Grammy winning music superstar, Beyonce, for the historic ‘Let’s Move! Flash Workout’ event encouraging children around the world to get moving, stay healthy, and to make an unprecedented statement supporting the First Lady Michelle Obama’s initiative to combat childhood obesity.
The “Let’s Move! Flash Workout,” featuring Beyonce, is an initiative developed by NABEF and is scheduled to debut Tuesday, May 3rd at 1:42pm EDT. Middle school students across the country and abroad will simultaneously exercise to the dance routine video “Move Your Body” led by Beyonce herself. Coverage of this event will include local TV networks, live radio station broadcasts, and Internet streaming.
Recognizing WAT-AAH!’s commitment to healthy hydration, the brand’s mission in fighting childhood obesity and school kids’ overwhelmingly positive response to it, NABEF’s president Marcellus Alexander recently announced WAT-AAH! as the exclusive beverage partner of this major event.
“We’re thrilled to team up with WAT-AAH!. They are a very appropriate partner for the ‘Let’s Move! Flash Workout’ event”, said Alexander. “We look forward to WAT-AAH!’s role in this event and ongoing commitment to spread the message of ‘Move Your Body’ to school kids across the country.”
“We are honored and excited to be a partner in an event which is set to become a truly defining moment in our nation’s battle against the biggest health concern affecting our children” said Rose Cameron, Founder/CEO of WAT-AAH!. “WAT-AAH! promises to make a difference and commits to keeping Beyonce and Mrs. Obama’s “Move Your Body” message ongoing and exciting to kids.”
WAT-AAH! will be at select schools providing children with water for hydration before and after their LMFW routine. And in an effort to keep kids active following the event, WAT-AAH! will be announcing a viral campaign challenging kids across the nation to submit videos of themselves exercising and dancing to Beyonce’s “Move Your Body” routine.
WAT-AAH! is a line of functional water for kids free of sugar, calories or coloring. It is and tastes like pure clean unadulterated water. In a nationwide survey of over 3,000 kids, 9 out of 10 chose WAT-AAH! over soda, drank the whole bottle and asked for more! Since its inception in 2008, WAT-AAH!’s mission is to reverse kids’ dependency on sodas and sugary drinks and to make water their #1 choice by making it “cool” and relevant to kids. WAT-AAH! also originated the “Healthy Hydration Education In The Nation” program for schools. WAT-AAH! is currently available in stores and schools nationwide.