WILD Flavors, Inc. February Ingredients of the Month

ERLANGER, Ky., Feb. 3, 2011 /PRNewswire/ — WILD Flavors, Inc. (WILD) celebrates February as American Heart Month by featuring some of our unique flavor, color, and health ingredient technologies. As a leader in food and beverage ingredient innovation, WILD offers trend forward ingredients that make our customer’s products stand out! Contact WILD to learn more about incorporating these or other ingredients into your signature product.

Blood Orange Flavors

The Food Lover’s Companion describes blood orange as “grown primarily around the Mediterranean and now California, this sweet-tart orange has a bright red or red-streaked white flesh.” Indeed, the use of blood orange flavors in new product launches has grown considerably in food and beverage products. Analysis of Mintel’s Global New Products Database shows US food and beverage launches with a blood orange flavor increased 76% from 2005 to 2010.

WILD offers a variety of Blood Orange Flavors for a range of applications. These are available in Natural or Artificial varieties, liquid or powder. In addition, blends of blood orange and other fruits are available — such as Camu Camu Blood Orange, Mango Blood Orange, or Blood Orange Punch. WILD’s flavor experts can also help create custom blood orange combinations based on individual product requirements.

Colors from Nature® – Reds

The use of natural colors in food and beverage products has increased over the last several years. Consumers are reading labels more — wanting simple, natural products. WILD offers unparalleled innovation in the world of natural colors. WILD’s Colors from Nature™ products help food and beverage manufacturers create stable, natural products that stand out on the shelf!

WILD’s Anthocyanin colors are stable, natural red color alternatives and are suitable for nearly every acidified application. Our black carrot color is a cost effective solution to replace artificial red colorants in many products. Suggested applications include beverage, fruit preparations, jellies/jams, ice cream, yogurt, confections and drink mixes.

H.I.T.S. – Health Ingredient Technology & Solutions® Heart Health Ingredients

WILD offers several ingredients to support heart health through our H.I.T.S. – Health Ingredient Technology & Solutions® platform. Available through WILD’s agreement with Cognis®, WILD offers phytosterols that provide greater solubility in finished applications through the use of proprietary emulsion technology. Certain levels of phytosterols allow for the advertisement of a FDA heart health claim. In addition, we feature antioxidant ingredients such as our unique Antiox Blend that offers clean taste, minimal color, and is soluble in food and beverage applications.

About WILD Flavors, Inc.

WILD Flavors, Inc., based in Erlanger, Kentucky, is one of the world’s leading privately owned manufacturers of ingredients for the food and beverage industry. WILD Flavors provides specific flavors, colors, and ingredients as well as innovative and great tasting concepts through application expertise and technological advancements. We offer our customers extensive support in developing market ready products that meet consumer needs — from the latest food or beverage concept and flavor trends, natural color expertise, fortifying unique products with manufacture-friendly health ingredients, to helping decrease salt and sugar with taste modification and sweetener technologies.

For more information about WILD Flavors, Inc., please visit: http://www.wildflavors.com.