XYIENCE, General Nutrition Centers Host Matt Serra and Jake Shields Autograph Signing in Vancouver on June 10, 2011

LAS VEGAS (June 6, 2011)XYIENCE, the maker of Xenergy, the official energy drink of the UFC®, and retail partner General Nutrition Centers  (GNC) invite mixed martial arts (MMA) fans to meet XYIENCE team athlete Matt “The Terror” Serra, the former UFC welterweight titleholder and Jake Shields, who also fights in the UFC’s welterweight division.   The autograph signing is Friday, June 10 from 5 to 7 p.m at the GNC store located at 1126 Robson St. Vancouver, British Columbia.

The XYIENCE event at GNC is a part of an action-packed UFC weekend in Vancouver that includes: UFC 131® Dos Santos vs. Carwin at Rogers Arena on Saturday, June 11. Adding to the excitement, XYIENCE team athletes Mark Munoz and Krzysztof Soszynski are featured on the UFC 131 fight card. Both athletes recently signed endorsement deals with XYIENCE that run through 2012.

Earlier this year, XYIENCE’s nutritional supplements XYPRO and XYMASS hit the shelves of 171 GNC stores from coast to coast in Canada. GNC, the leading supplement retail in Canada, also carries XYIENCE’s Xenergy Premium and Xenergy Xtreme energy drinks.

About XYIENCE (pronounced zy-ince)

Headquartered in Las Vegas, XYIENCE products support an active and healthy lifestyle and are held to the most stringent standards of excellence. Visit www.xyience.com for details.

Xenergy (pronounced zen-ergy)

Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Fruit Punch, Orange Fuel, Citrus Slam, and Cherry Rush.  Xenergy is available throughout the United States and Canada.