San Francisco, CA – (March 2011) – Zola®, maker of the world’s first bottled Açaí juice, and one of the fastest growing makers of functional Brazilian Superfruit beverages, continues to add new flavors, sizes, and updated packaging to its successful line of Açaí juices. For Natural Products Expo West 2011, the company debuted Açaí with Pomegranate in two sizes, 12-oz. and 32-oz. value-size, and Açaí with Blueberry in a 32-oz. value size. Zola is also expanding its superfruit line, testing a new Vitamin C-rich Brazilian Caja with Mango Juice “super mango juice” in Canada, for future distribution in the U.S., and will be continuing to introduce new Brazilian Superfruit products such as Acerola and Cupuaçu in the future. New for 2011, all Zola products will feature a new look to better convey strong appetite appeal, an easy to identify flavor system, and specific product benefits.
Zola’s Açaí with Pomegranate Juice is an antioxidant powerhouse, featuring the juice of the exotic Açaí berry with a splash of tart and tangy pomegranate that rounds out the flavor. Zola’s Açaí with Blueberry features Açaí juice with the sweet taste of summer-ripe blueberries. Both products, as well as the Original Açaí Juice, are loaded with antioxidants, omegas and nutrients and are perfect for consumers looking for great tasting nutrition as an alternative to traditional juices. All varieties will be available in 12-oz. and 32-oz. sizes.
“We’ve been listening to our consumers, which led us to adding new flavors in bigger sizes. We are very excited about our new look promoting Zola’s great taste and connection to Brazil, and believe the packaging now matches the great tasting product inside,” says Chris Cuvelier, CEO of Zola. “We felt that adding a splash of popular antioxidant-rich fruits such as pomegranate and blueberry would only help build consumer awareness of the amazing Açaí berry by appealing to a larger audience.”
Zola completed an exclusive licensing agreement with Jamba Juice® (NASDAQ: JMBA) this year, and is launching a line of Jamba Daily Superfruit Shots at Expo West that leverage Zola’s strength in developing Brazilian Superfruit products. Each bottle contains 16 shots of great-tasting, high-quality, functional supplements. The products, which target health-oriented, busy consumers, provide an easier way to get the special benefits of Brazilian Superfruits in a delicious, all-natural, and convenient daily shot. The Jamba Daily Superfruit Shots are available in three nutrient-dense varieties, powered by Zola Brazilian Superfruits: Açaí Antioxidant Booster, Cupuaçu + Mango Vitality Booster, and Acerola + Caja Vitamin C Booster.
“This is an exciting partnership with Jamba Juice,” says Cuvelier “which will create more national and mainstream exposure of our Brazilian Superfruit products and allow us to move into new areas of the store by leveraging strong Jamba brand awareness. Our hope is to bring new consumers into the growing supplements category by offering great tasting, quick and easy nutrition from a highly-recognized, healthy, active lifestyle brand.”
All Zola products are available in select natural food and grocery stores, and online through drinkzola.com and amazon.com. Jamba Daily Superfruit Shots are available on Amazon.com and will be available in Jamba stores in California starting March 15, 2011.
For additional information on these and all Zola products, visit our press room at http://DrinkZola.com/news/.
Named “Best Tasting Açaí Juice” in 2010, Zola is one of the fastest growing makers of functional Brazilian Superfruit beverages. Zola was the first company to bring packaged Açaí juice to the U.S. with its all natural, innovative products that consistently deliver on taste and quality. Committed to social responsibility, Zola always sustainably harvests its superfruits, which puts the trees at their highest and best use and ultimately helps protect the trees of the Amazon. For more information about Zola, please visit drinkzola.com.
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