As part of a major expansion in its sales and marketing initiatives, Living Essentials, the marketer of 5-Hour Energy, has introduced a new pink lemonade flavor for the energy shot in an attempt to broaden its consumer base and appeal to a range of demographics, particularly women. Living Essentials is launching the new flavor in in partnership with the Avon Foundation for Women and has committed a donation of five cents per bottle of Pink Lemonade 5-Hour Energy to the organization’s Women Breast Cancer Crusade, with a minimum donation of $75,000.
Here is 5-Hour’s press release about the partnership and new flavor:
FARMINGTON HILLS MI – August 8, 2012 – 5-hour ENERGY® is joining the battle against breast cancer with the upcoming introduction of a Pink Lemonade flavor. Starting October 1, 2012 and running through December 31, 2012 a portion of each sale of new Pink Lemonade 5-hour ENERGY® will be donated to the Avon Foundation for Women Breast Cancer Crusade.
“Breast cancer can be defeated if we all do our part,” said Living Essentials, LLC President Scott Henderson, “By partnering with the Avon Foundation for Women Breast Cancer Crusade we have been granted the privilege of helping the cause financially and through increased awareness.”
Living Essentials, LLC, the distributor of 5-hour ENERGY®, has committed a donation of five cents per bottle of Pink Lemonade 5-hour ENERGY® sold, with a minimum donation of $75,000. To order Pink Lemonade 5-hour ENERGY® contact your distributor or 5-hour ENERGY® sales representative.
About 5-Hour Energy®
5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar and four calories, and caffeine comparable to a cup of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain and the Netherlands.
About the Avon Breast Cancer Crusade
The Avon Breast Cancer Crusade, which commemorates its 20th anniversary in 2012 has donated more than $740 million for research and advancing access to care, regardless of a person’s ability to pay. The Avon Breast Cancer Crusade awards funding to beneficiaries ranging from leading cancer centers to community-based grassroots breast health programs to support breast cancer research and access to care. The Crusade has enabled more than 17 million women globally to receive free mammograms and breast cancer screenings, educated more than 100 million women about breast cancer, and funded promising research into the causes of breast cancer and ways to prevent the disease. Avon raises funds for the Crusade through the sale of Avon “Pink Ribbon” products, and through events such as the U.S. Avon Walk for Breast Cancer series, which is the Avon Foundation’s largest fund-raising source.