August 23, 2012- Miami, FL — In BAWLS Guarana’s continued effort to expand the territorial footprint of the brand throughout the United States and abroad, a new partnership has been formed with Jasper, Indiana based Hedinger Beverage. An established beverage business with over 53 years of experience in the market, they will make a strong addition to the BAWLS Guarana distribution network covering 15 counties in the southern portion of the State. These are: Crawford, Daviess, Dubois, Gibson, Harrison, Knox, Martin, Orange, Perry, Pike Posey, Spencer, Warrick, Washington, and Vanderburgh Counties. “We are very excited and looking forward to working with the Hedinger Team. I am confident that that their knowledge of our products as well as strength in the market will be a great asset to the BAWLS brand in that region”, said Lisa Karell, Executive Vice President of BAWLS Guarana.
Hedinger Beverage was started in 1959 as a Pepsi Cola distribution house by brothers Bob and Bill Hedinger and beer was later added to the business model in 1964. Today, the company is run by Bob Hedinger’s son Keith and is proudly on the third generation of Hedingers with Keith’s daughter Andrea joining the company as the Vice President of Sales and Marketing in 2008. In addition to BAWLS, Hedinger represents 21 beverage suppliers and delivers 1.3 Million cases of beer and soft drinks annually.
About BAWLS: Since the Brand’s rebirth on March 25, 2010, the Guarana goodness of BAWLS’ smooth taste, eye-catching packaging and naturally-caffeinated kick has fueled the days and nights of millions of heavy-eyed students, techies, professionals and athletes everywhere. Headquartered in Miami, FL, BAWLS Guarana beverages are available at supermarkets, convenience stores and electronics retailers across the US. BAWLS Guarana is a refreshing, super caffeinated line of sodas infused with Guarana – a naturally-caffeinated berry harvested in the Amazonian rainforest.
Company mission: The mission of BAWLS is to manufacture a highly caffeinated, premium portfolio of beverages utilizing only quality ingredients and exclusive packaging. To provide fuel, refreshment and flavor while inspiring memorable moments to our existing fans and everyday strive to reach the grip of new fans; to provide growth and enrichment to our employees and business partners by conducting business with integrity, fairness and honesty.