AJC Analyzes Coke’s Future Vision…

…and that vision is that the company isn’t doing too badly at all, with #1 brands in categories like bottled water (Dasani), O.J. (Simply Orange) and Enhanced Water (Glaceau) while it’s seeing growth in places like iced tea (Gold Peak) and even sports drinks (Powerade up 13 percent).

Story jumped into the paper likely on the rumors of Coke’s potential for a play for Monster Energy, but despite some analysts squawking that the company needs to take leadership in all categories, there’s an equal number of claims that the company, with 500 brands, has trouble focusing as well.

Read it all here.