August 27, 2012 — Fresh off of several major announcements for the leading caffeinated water company in the world, Avitae announced two major hires and a promotion from within. Joe Robinson, Avitae’s former Director of Distribution, has been promoted to VP of the company’s Eastern Division. To create and build the Western Division, industry veteran Dean Bambrick was hired as VP of Avitae’s Western Division. Building off of recent successes and seeking to grow distribution, another beverage industry vet was hired as Director of Sales in the Southeast, David Epperson.
A three-year employee of Avitae Caffeinated Water, Robinson has been a vital part in the growth of the caffeinated water company, helping it become the dominate player in the category. An Ohio native, Joe Robinson attended The Ohio State University, playing collegiate baseball. Robinson brings 22 years of experience in the bar, restaurant, and beverage industries. Dean Bambrick, Western Division VP, has over 18 years of beverage industry experience in sales management. He has held management positions at several beverage companies including Pepsi, Jones Soda, Izze Sparkling Juice, Le-Natures, and The Switch.
Bambrick has lead new product development teams and has successfully launched several new brands while building a distributor and retail network throughout the Western United States across many channels. New Director of Sales in the Southeast, David Epperson, brings a wealth of industry knowledge and brand building experience to the Avitae team.
Epperson is a 12 year industry veteran with an extensive sales background ranging in position with both distributors and suppliers. Epperson has held positions with SOBE, Jones Soda, Blue Buffalo, and Glazer’s, as well as the District Manager position for Red Bull at Crescent Crown Distributing. A native of New Orleans and a Southeastern Louisiana University attendee, Epperson brings a heavy Southeastern influence to Avitae.
“These three gentlemen not only help us solidify our ongoing operations, but help us ensure future sustainable growth,” said Brian Pitzer, CEO and President of Avitae. “Their industry knowledge, combined with their unstoppable motivation for success, is something our company can rest easy at night about. These guys really bring it each and every day and will be invaluable for our future success.”
About Avitae Caffeinated Water
Avitae Caffeinated Water is the world’s leading caffeinated water company and seeks to provide consumers a better alternative to less healthy caffeinated beverages and sugary drinks. Avitae vows to provide the healthy hydration you need with the caffeine lift you want. Avitae Caffeinated Water is currently offered in 45 mg and 90 mg caffeine amounts for all lifestyles, sold nationwide. More information is available at www.avitaeusa.com. Media Contact: Bryant Fox 8500 Memorial Drive Suite C Plain City, Ohio 43064 614-973-6012 firstname.lastname@example.org www.avitaeusa.com